Chinese, Japanese and Korean Numbers & Luck!, Lecture notes of Chinese Culture

Download Chinese, Japanese and Korean Numbers & Luck! and more Lecture notes Chinese Culture in PDF only on Docsity! STARBUCKS CASE - ACTIVITY 4 ● Apply the flower of service model to this business case. Describe the flower model: core and supplementary components. Core product: - Coffee Supplementary: - Tea - Pastries - Frappuccino beverages - Smoothies - Merchandise (mugs, instant coffee, etc.) Flower of service ● Which is the branding strategy that Starbucks is following? Corporate branding, specifically Branded House, Starbucks has built a corporate image by associating their products with the well established company name. Also, providing its customers a unique experience based on service quality. Its marketing campaign is developed to bring consumers closer to the coffee producers and to the coffee production to