Download Class Notes on Desktop Publishing - Microcomputer Applications | CIT 1503 and more Study notes Microcomputers in PDF only on Docsity! Desktop Publishing Prepared for Desktop Publishing Departments Various Organizations Prepared by Kendall Palaversich Design Specialist Image is Everything, Inc. September 21, 2004 Design Guidelines Many organizations prepare their own publications. With today’s technology, people can use their own desktop computer systems to create well-designed, professional publications. For example, people can create booklets, brochures, advertisements, and training materials. This report discusses formatting and typography guidelines to help you prepare professional-looking documents. Selecting Font Characteristics Before you start typing the document, you should select font characteristics. These elements include font face, weight, and font size. Font Faces With thousands of font faces available at our fingertips, people are often tempted to use as many different fonts as possible. However, a professionally formatted document typically uses only two or three different fonts. Fonts should be used to facilitate the reading of the document, not to satisfy the writer’s desire to “beautify” the document. Two different fonts are necessary to distinguish text from headings. You should choose one serif font and one sans serif font. A serif font has tiny lines at the ends of most characters, such as the flat lines at the bottom and top of a capital “T.” A sans serif font has a “clean” look; it does not have tiny lines at the ends of the characters. Use a serif font for the body of the document (i.e., paragraphs of text). The serifs help guide the reader’s eyes across the line of text. The following are typical serif fonts: Times New Roman Bookman Old Style Garamond Palatino Use a sans serif font for titles, headings, and graphics captions. The clean look of a sans serif font is a nice change of pace for the reader. The reader can easily locate headings on a page because the sans serif font stands out from the serif font. Typical sans serif fonts include the following: Arial Helvetica Antique Olive Univers
