Client Questionnaire for Portland Outdoor Recreation's New Website - Prof. Peter L. Hoelte, Assignments of Web Design and Development

Download Client Questionnaire for Portland Outdoor Recreation's New Website - Prof. Peter L. Hoelte and more Assignments Web Design and Development in PDF only on Docsity! www.aipd.artinstitutes.edu P O R T L A N D 2000 sw fifth avenue portland, oregon 97201 503.228.6528 tel Page 1 of 6 Client Questionnaire for Web Site Projects Date: Oct 27 , 2008 Please take time to complete the following questionnaire. Your answers will help us help you in the most efficient and cost-effective manner. Be as detailed as you can. Feel free to call us with any questions or comments. All information provided on this questionnaire is strictly confidential. AI Design will provide a signed, non-disclosure statement if requested. Thank you! A. Tell us about your company or organization Company name: Portland Outdoor Recreation Primary contact/title: John Doh, Marketing Director Address: 5555 SW Macadam Blvd. Phone: 503.555.8775 Fax: 503.555.8779 Email: john_doh@portlandoutdoorrecreation.com Web URL: www.portlandoutdoorrecreation.com Please describe your primary business or service. Portland Outdoor Recreation is a leading provider of guided outdoor recreational activities in Portland, Oregon. We’ve been doing business for over 35 years, and are locally-owned by the son of the founder. Do you have a mission statement? If yes, we would like to see it. Portland Outdoor Recreation strives to provide fun, safe, environmentally-conscious and adventurous outdoor activities for individuals. Our goal is to help individuals experience the great outdoors in a group setting with a skilled leader. Who are your primary competitors? REI, Next Adventure, U.S. Outdoor Store Please provide your competitors’ URLs. www.rei.com , www.usoutdoorstore.com , How did you hear about AI Design? Highly recommended by a friend. www.aipd.artinstitutes.edu P O R T L A N D 2000 sw fifth avenue portland, oregon 97201 503.228.6528 tel Page 2 of 6 B. Objectives What are your needs for this site? (Please check all that apply) _X__ Usability _X__ Provide a look and feel to your site ___ Provide additional functionality (e.g. e-commerce, lead generation, etc.) ___ Introduce brand standards ___ Add personalization features _X__ Counter improvements in your competitors’ Web presence _X__ Increase market share ___ Preempt or eclipse competitors’ efforts Please indicate which of the following features you would like to have on the new site: _X__ Product/Services Information ___ Data collection _X__ E-Commerce Explain: allow people to sign up for activities online ___ Information exchange (forums, chat rooms or community areas) ___ Interactive games ___ Handicap accessibility (please specify needs: _____________________________) ___ Mobile applications: (a) WAP (b) PDAs (c) other:_____________________ ___ Netcasting): (a) audio (b) video (c) both _X__ Online newsletter ___ Online site administration area _X__ Easy, internal updating of content _X__ Product advertising and/or special promotions ___ Other: ___________________________________________________________ ___ Other: ___________________________________________________________ Which of the above features do you feel are the most important or compelling to your new site? Service Information (the activities we offer) What is your desired public launch date for this project? October 29th , 2002 C. Marketing Strategy Do you have an established marketing strategy or marketing plan? Yes If yes, please share those sections appropriate to the objectives of this project? The web site will complement our more traditional methods of advertising: print ads, radio spots and newspaper inserts. www.aipd.artinstitutes.edu P O R T L A N D 2000 sw fifth avenue portland, oregon 97201 503.228.6528 tel Page 5 of 6 F. Site Content Content for this purpose is defined as text, graphic art, and photographs. What information do you want to have on the site? • A list of our upcoming activities • For each activity we’ll want to provide the following information: o Activity description o Maps o Photos from past activities o What to bring o Date and times o Activity leaders • Some of our activities: o River rafting o Cross-country skiing o Wilderness backpacking o Day hiking o Windsurfing o Fishing o Mountain biking o Mountain climbing o Rock climbing o Kayaking and canoeing • A way for individuals to enroll in an activity online through the web site • Our contact information, including a way for them to contact us online • Links to other outdoor resources on the web • Photos of some of the activities we’ve lead in the past • Customer testimonials that discuss positive experiences by our clients. • Our activity leaders and their biographies • Post our monthly newsletter online Will this site make use of existing copy? ___ Yes, existing content will be used exclusively without revision ___ Yes, existing content will be used exclusively but will need revision ___ No, all content will need to be created _X__ Both, some existing content will be used and some new content will be created Will you require new, original photography? ___ Yes __X_ No. Will you require new, original artwork/illustration? ___ Yes _X__ No Who will be responsible for providing new content? AI Design ___ Internal_X__ Third party___ Will you sell banner ad space on your site? No www.aipd.artinstitutes.edu P O R T L A N D 2000 sw fifth avenue portland, oregon 97201 503.228.6528 tel Page 6 of 6 G. Site Maintenance How often do you anticipate updating your site content? A couple of times a month. Who will handle changes/revisions to this site? _X__ Internal staff ___ AI Design ___ Third party ___Other: __________________________ H. Technical Issues Do you have any technical requirements for the site? • The site must be viewable in most web browsers • It must load quickly • It must be clean in design • It must use our existing company logo Thank you for taking the time to provide this important information. We are eager to begin the next step, so please return your completed questionnaire to AI Design as soon as possible.