Mass Communication and Media Literacy Final Exam Review, Exams of Communications Engineering

Download Mass Communication and Media Literacy Final Exam Review and more Exams Communications Engineering in PDF only on Docsity! Comma 150 Final Exam Review Exam Questions with Verified Answers.  Media - Correct answer the main means of mass communication (TV, radio, newspaper, and internet) also known as medium  Mass Communication - Correct answer (one too many) huge audiences and shared experiences (print & electronic)  Hard News - Correct answer report of an event that happened or was disclosed within the previous 24 hours and treats an issue of an ongoing concern  Soft News - Correct answer (human interest stories) touches universal concerns that people identify with and is most prevalent on "slow news days"  Agenda Setting - Correct answer telling us what to think about, not necessarily what to think  Negative Advertising - Correct answer political advertising that emphasizes the negative characteristics of opponents rather than one's own strengths  Violence - Correct answer behavior intended to cause physical harm or pain to another individual  Aggression - Correct answer is the internal motivation behind violent behavior  Bandura Bubo Doll Experiment - Correct answer consistent positive results, compared to control group watching nonviolent model (test of real aggression)  Social Cognitive/Learning Theory - Correct answer watch, learn, and imitate (symbolic modeling - generalized from observed behavior to other behavior)  Desensitization - Correct answer violence seen repeatedly without serious effects of hurt (connection with hurt weakened)  Slashed Movies - Correct answer showed multiple times of women being killed in slow lingering, painful deaths in situations associated with erotic content (desensitize men to rape and other VAW violent porn)  Priscila TV - Correct answer only when they are free of violent content  PSA - Public Service Announcement - Correct answer... P a g e 1 | 5  Sesame Street Experiment - Correct answer more reading and education activities, long term - high school kids who had watched SS as a child had higher grades, better academic attitudes, and higher self-esteem  Implicit Message - Correct answer using visual and body language to get a message across instead of directly stating it  Explicit Message - Correct answer a point that is directly stated, clear, and detailed  Media Literacy - Correct answer a set of perspectives that we actively use to expose ourselves to the mass media to interpret the meaning of the messages we encounter (multidimensional, consisting of cognitive, emotional, aesthetic, and moral dimensions)  Media Content Literacy - Correct answer the ability to access and analyze messages in a variety of media  Media Grammar Literacy - Correct answer a focus on the unique grammar" of each medium and the ways in which the production variables of each medium interact with content elements  Response-Oriented Media Literacy - Correct answer thoughts gained from media (cognitive), how media make us feel, manipulate our emotions (emotional/effective), aesthetic, value laden messages from media (moral)  Marshall McLuhan - Correct answer analyzes the specific attributes and forms of a given medium in order to understand how these structures themselves form a kind of message "the medium is the message"  Digital Media - Correct answer are electronic modes of communication that store and manage data in digital form  Computer-mediated Communication - Correct answer is a major means of personal and business communication today (diffusion of innovations, social media, jobs, and tourism marketing)  Convergence - Correct answer...  How sports have been affected by the media - Correct answer rules changed to allow for commercials, more people enjoy sports due to exposure, structure of sport changed, times changed to suit TV viewers, color and other pageantry added  Factors in sports watching (age, class, geography) - Correct answer (soccer most popular sport in the world, football big in the U.S., baseball big in U.S., Japan, Taiwan, & Latin America, field hockey big in northeast U.S., basketball big in Indiana, cricket big in P a g e 2 | 5