Emotional Response to Media Content: Arousal, Valence, and Dominance, Quizzes of Communication

Download Emotional Response to Media Content: Arousal, Valence, and Dominance and more Quizzes Communication in PDF only on Docsity! TERM 1 Why would you view such content? DEFINITION 1 1. To Relax or unwind 2. For excitement 3. To manage my mood 4. Because I have nothing else to do TERM 2 Three dimensions that make up our emotional state DEFINITION 2 Valence - How positive and negative we feel Arousal - How excited or calm we feel Dominance - How in or out of control we feel TERM 3 Ways to measure Arousal? DEFINITION 3 1. Self report 2. Heart Rate 3. Blood pressure 4. skin temperature 5. Skin conductance TERM 4 What is Skin conductance? DEFINITION 4 Measuring the activation of the eccrine sweat glands in palms of hands or the soles of the feet .5 microvolts of electricity are passed through the palm of hand, the more aroused someone is, the more sweat there is and the slower it will take the electricity to go from one sensor to another. TERM 5 What is the source of arousal? DEFINITION 5 Daily stresses.