Competitive Intelligence Pyramid for Compaq, Apple, Sony, and Dell, Slides of Business Policy and Regulation

Download Competitive Intelligence Pyramid for Compaq, Apple, Sony, and Dell and more Slides Business Policy and Regulation in PDF only on Docsity! Competitor Analysis ero To oro) Dell Apple Sony docsity.com What is Competitive Intelligence? • A systematic and ethical program for gathering information about competitors and general business trends to further your own company’s goals docsity.com Recommendations Analysis of Data Sources of Data Competitor Intelligence Pyramid • Industry experts/analysts • Industry publications • Trade shows/conferences • Advertisements/PR • University research centers • Financial • Court documents/patents • Suppliers/customers • Newspapers/business wire • Help wanted ads • Reverse engineering labs docsity.com Recommendations Analysis of Data Sources of Data Competitor Intelligence Pyramid • Value chain analysis • Ratio analysis • Benchmarking • Cost analysis • Trend analysis • Personality profiling • Wargaming/scenario planning • Competitive behavior analysis docsity.com Recommendations Analysis of Data Sources of Data Competitor Intelligence Pyramid • Track Existing Rivals • Anticipate New Rivals • Inform Strategy: – Identify own/competitor’s strengths/weaknesses – Early warning system –Plan of attack/retaliation docsity.com Future Objectives How do our goals compare to our competitors’ goals? Where will emphasis be placed in the future? What is the attitude toward risk? Competitor Analysis What drives the competitor? docsity.com Competitor Analysis What is the competitor doing? What can the competitor do? Future Objectives How do our goals compare to our competitors’ goals? Where will emphasis be placed in the future? What is the attitude toward risk? Current Strategy How are they currently competing? Does this strategy support changes in the competitive structure? docsity.com Competitor Analysis What does the competitor believe about itself and the industry? Future Objectives How do our goals compare to our competitors’ goals? Where will emphasis be placed in the future? What is the attitude toward risk? Current Strategy How are we currently competing? Does this strategy support changes in the competition structure? Do we assume the future will be volatile? Are we assuming stable competitive conditions? What assumptions do our competitors hold about the industry and themselves? Assumptions docsity.com Strategic Group Map: Beer (Pre-light / Pre-microbrew) Dark/Full Light Low Price High Price Amber Regular Heineken Miller Bud Old Swill Guinness docsity.com Strategic Group Map: Beer Dark/Full Light Low Price High Price Amber Regular Old Swill Guinness Blackened Voodoo Anchor Porter Amstel Cardinal Miller Lite Bud Ice Sam Adams Bass Ale Pilsner Urquell Killian’s Red Red Wolf Amber Bock Lowenbrau Killian’s Brown Lowenbrau Dark Milwaukee’s Best Light Bud Miller docsity.com