Marketing and Consumer Behavior Terms and Definitions, Quizzes of Consumer Behaviour

Download Marketing and Consumer Behavior Terms and Definitions and more Quizzes Consumer Behaviour in PDF only on Docsity! TERM 1 Affect DEFINITION 1 feelings associated with objects or experienced during events TERM 2 Cognition DEFINITION 2 thinking or mental processes that go on as we process and store things that can become knowledge TERM 3 Consumer Value Framework (CVF) DEFINITION 3 consumer behavior theory that illustrates factors that shape consumption-related behaviors and ultimately determine the value associated with consumption TERM 4 Hedonic Value DEFINITION 4 value derived from the immediate gratification that comes from some activity TERM 5 Market Segmentation DEFINITION 5 separation of a market into groups based on the different demand curves associated with each group TERM 6 Perceptual Map DEFINITION 6 tool used to depict graphically the positioning of competing products TERM 7 Target Market DEFINITION 7 identified segment or segments of a market that a company serves TERM 8 Total Value Concept DEFINITION 8 business practice wherein companies operate with the understanding that products provide value in multiple ways TERM 9 Utilitarian Value DEFINITION 9 value derived from a product that helps the consumer with some task TERM 10 Just Meaningful Difference (JMD) DEFINITION 10 smallest amount of change in a stimulus that would influence consumer consumption and choice TERM 21 Hedonic Motivation DEFINITION 21 drive to experience something emotionally gratifying TERM 22 Homeostasis DEFINITION 22 state of equilibrium wherein the body naturally reacts in a way so as to maintain a constant, normal bloodstream TERM 23 Product Involvement DEFINITION 23 the personal relevance of a particular product category TERM 24 Situational Involvement DEFINITION 24 temporary interest in some imminent purchase situation TERM 25 utilitarian Motivation DEFINITION 25 drive to acquire products that can be used to accomplish something TERM 26 AIO Statements DEFINITION 26 activity, interest, and opinion statements that are used in lifestyle studies TERM 27 Brand Personality DEFINITION 27 collection of human characteristics that can be associated with a brand TERM 28 Demographics DEFINITION 28 observable, statistical aspects of populations such as age, gender, or income TERM 29 PRIZM DEFINITION 29 popular geodemographic technique that stands for Potential Ratings Index by ZIP Market TERM 30 Psychographics DEFINITION 30 quantitative investigation of consumer lifestyles TERM 31 Self-Concept DEFINITION 31 totality of thoughts and feelings that an individual has about himself or herself TERM 32 Self-Congruency Theory DEFINITION 32 theory that proposes that much of consumer behavior can be explained by the congruence of a consumer's self-concept with the image of typical user of a focal product