Download Consumer Behavior: Dyson's Inspiration & Shopping Trends - Prof. Peter Bloch and more Study notes Consumer Behaviour in PDF only on Docsity! Consumer Behavior Videos- 18 09/19/2015 Dyson: He was inspired by the design of an industrial sawmill and started making prototypes for better air suction for vacuum cleaners. Design and engineering has helped the invention of a vacuum turn into hand dryers, etc. https://www.youtube.com/watch?v=f1dFyj1QzG0 OPPORTUNITY RECOGNITION Shopping and purchase: video of dress shopping, bargain hunters, stores luring people in, basically a bunch of crazy shoppers in a mall, do it for the thrill MARKETING INFLUENCES Wansink eating studies: Cornell study, MINDLESS EATING, about why people eat what we eat, EYES dictate what you eat, visibility and convenience are huge factors, restructure environment then won’t rely on willpower, published book : “Why We Eat More Than We Think” HUMAN FACTORS RESEARCH Black Friday: Woman was crazy about getting a laptop at Best Buy, had her family camp out for her, bought like 20 electric razors, turns out she got the wrong laptop that wasn't on sale, she freaked out, all about saving money SEARCH COSTS Dubai Mall: They have the one of the largest indoor malls (the biggest mall is in China and went out of business- "ghost mall" because it was put in a bad location), indoor ski mountain resort HIGH CONCENTRATION OF STORES - Market characteristics Flea Market Search: Woman was trying to set a dinner table with $100 at a flea market, only bought 2 chairs and 4 place settings/plates/cups - time available, crowding, who’s along with you SITUATIONAL FACTORS High End Fashion Search: people buy luxury items online without even trying them on, want to be first to get it time frame, sites like Net-A- Porter.com, Gilt.com INTERNET AND SEARCH Shopping Pleasure: This crazy girl went to designer clothing stores (Chloe), bought really expensive clothes to only wear a few times, always wanted to update her wardrobe calls shopping a religion, she knows the staff and they will save stuff for her SEARCH & RETAILING Uniqlo: Japanese chain clothing, almost like a cheap art gallery of clothes, they train their employers to be extremely happy, high sales, customer experience, 70% of store employees shift is spent folding & training how to smile STORE IMAGE Cadillac Marketing: The body of the car was outdated and clunky - people thought they were too big to fit in garages. They updated to the new models and Escalades appeal to people from rappers to suburban housewives. CONSUMER CHOICE - Used celebrity endorsements Bridal Gown Choice: Say Yes to the Dress - choosing her wedding gown with different EVALUATIVE criteria indecisiveness- crying, negotiating. CONSUMER CHOICE Supermarkets and CB: Pricing strategies, perishables are always around the perimeter so people have to walk through the store to get their essentials (eggs, milk, etc.), everyday low prices, eye level on shelves is important, atmospherics, high impulse items at checkout HEURISTICS (short-cuts) 09/19/2015 09/19/2015
