Consumer Behavior Towards Mobile Handsets: A Study on Nokia, Sony, Samsung, and LG, Study Guides, Projects, Research of Business Administration

Download Consumer Behavior Towards Mobile Handsets: A Study on Nokia, Sony, Samsung, and LG and more Study Guides, Projects, Research Business Administration in PDF only on Docsity! A RESEARCH REPORT ON “CONSUMER BEHAVIOUR TOWARDS SPECIFIC BRANDS OF MOBILE HANDSETS WITH REFRENCE TO NOKIA, SONY ERICSSION, SAMSUNG AND LG” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR MASTER OF BUSINESS ADMINISTRATION (SESSION 2008-2010) Executive Summary Docsity.com Executive Summary Dissertation report is an inseparable part of the practical aspect of the M.B.A. program. The report is concerning with the CUSTOMER SATISFACTION and to make out the factors which may result in the dissatisfaction of a customer in regards to the usage of the mobile handsets. In the study done by me I found the relationship of various factors and attributes related with the customer satisfaction level. Those various factors include standards, price, convenience (user friendly), packaging, logistics, demos, advertisements, publicity, brand image and after sales services, music player in the handset, battery life . To bring out the realistic reasoning behind the customer behavior is not an easy job as while interviewing session the customer’s mind state may be in a different direction, he may not be willing to give the answers and maybe he is filling in the questionnaire just for the sake of filling it and not realistically. In this project utmost care has been taken so that the non responsive errors are reduced to the minimum and the results drawn may be fruitful to the organization. And the organization may come to know about their weaknesses and their strengths. The organization will be able to take corrective actions so as to maintain their customers’ satisfaction level and further rise it up. The main concerns that are to be discussed here are:  Advertising policy  After sales service  Awareness of the customers  Convenience of the usage  Quality  Battery life  Music player Docsity.com