PlayStation®5 Brand Guidelines: Name, Logo, and Usage, Study Guides, Projects, Research of History

Download PlayStation®5 Brand Guidelines: Name, Logo, and Usage and more Study Guides, Projects, Research History in PDF only on Docsity! Definition and scope Definition 1 Scope 2 The PlayStation®5 name Using the PlayStation®5 name 3 Fonts SST fonts 5 The PS5™ logo Authorized forms 6 Authorized colors 8 Examples of incorrect usage 9 Exceptional usage 12 Authorized form for the exceptional usage of the logo 14 Authorized colors for the exceptional usage of the logo 15 Trademark notice PlayStation®5 trademark notice 16 Revision history Revision history 17 Corporate Brand Guidelines Sony Interactive Entertainment “The PlayStation®5 name and PS5™ logo” Version 2.1 1 PlayStation®5 Definition and scope Definition The PlayStation®5 name The PlayStation®5 logo The PlayStation®5 name is the name of the PlayStation®5 format as well as the consoles based on the PlayStation®5 format, and the PlayStation®5 platform. The PlayStation®5 platform consists of hardware products and system software based on the PlayStation®5 format, as well as content, services, and features that run on the system software. The abbreviation of the PlayStation®5 name is PS5™. Use the PlayStation®5 name as shown below. The PlayStation®5 logo signifies the PlayStation®5 format. The PlayStation®5 logo is shown below. “PS5™ logo” refers to the logo below in the rest of this guideline document. PlayStation®5 PS5™Abbreviation 4 PlayStation®5 The PlayStation®5 name Do not place excessive emphasis only on PlayStation®5 or PS5™. Use typefaces that match with the surrounding text. Examples of incorrect usage Using the PlayStation®5 name (2 of 2) Playstation®5 PlayStation®V Do not change the spelling, the use of uppercase and lowercase letters, or the spacing. Do not insert line breaks. PlayStation®5 collections PlayStation® 5 Play Station®5 Do not use the trademark in combination with other trademarks, or with any words or phrases without prior approval. Do not stylize the trademark to look like a logo. PlayStation® 5 PS 5™ ps5™ PlayStation®5 PlayStation®5 has always been a forerunner. has always been a forerunner.Do not use the PS5™ logo in a sentence, except for when using the logo in trademark notices. Do not display the PlayStation®5 name in a different font from the rest of the text. PS5™ collections PS 5™ 5 PlayStation®5 Fonts SST fonts Using SST fonts is recommended. UltraLight UltraLight Italic Light Light Italic Roman Italic Medium Medium Italic Bold Bold Italic Heavy Heavy Italic Condensed Condensed Medium Condensed Bold Typewriter Typewriter Bold SST Latin ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 ABCDEFGabcdefg0123456789 PlayStation®5 6 PlayStation®5 The PS5™ logo Horizontal lockup Minimum size Isolation zone File image name: PS5_F_A Authorized forms (1 of 2) The PS5™ logo must be used as a lockup with the PlayStation Family Mark. The PS5™ logo cannot be used by itself. When using the PS5™ logo, use the following authorized form. Maintain sufficient space around the lockup so that it always clearly stands out. Do not place any other elements within the isolation zone. The size of the lockup must not be less than the minimum size so that it always clearly stands out. When changing the size of the lockup, do not change its proportions, and do not delete the trademark symbol. Isolation zone H = 5 mm / H = 20 pixelsH H/2 H 9 PlayStation®5 The PS5™ logo Examples of incorrect usage (1 of 3) The following usage is not allowed. Do not change the shape. Do not rotate. Do not change the proportions. Do not use outlined fonts. Do not add shadows. Do not change the placement of the trademark symbol. Do not add effects. Do not add gradations. Do not use multiple authorized colors for the PlayStation Family Mark and the PS5™ logo in the lockup. 10 PlayStation®5 The PS5™ logo Do not combine with other text to make it look like a new logo. Do not combine or overlap with other trademarks. Examples of incorrect usage (2 of 3) Do not combine with other graphics to make it look like a new logo. Do not add a pattern. Do not display two or more identical Marks or logos on the same page or panel. Do not use the lockup as a background design element. Do not display a cut-off or partial Mark or logo. Do not break up the Mark or logo. Game Festival Do not make the Mark or logo transparent. The following usage is not allowed. 11 PlayStation®5 The PS5™ logo Examples of incorrect usage (3 of 3) Do not reduce the visibility of the Mark or logo by placing it on a background color that is similar to the authorized colors. Do not reduce the visibility of the Mark or logo by placing it on a complex background. Do not weaken the impression of the Mark or logo by placing it on a background with symbolic figures, characters, or strong contrasts. The following usage is not allowed. 14 PlayStation®5 The PS5™ logo File image name: PS5_A PS5™ logo Authorized form for the exceptional usage of the logo Maintain sufficient space around the logo so that it always clearly stands out. Do not place any other elements within the isolation zone. Isolation zone In cases where the PS5™ logo and the PlayStation Family Mark are used separately on the same page, panel, or within the same media as an exception, use the following authorized form for the PS5™ logo. Minimum size The size of the logo must not be less than the minimum size so that it always clearly stands out. When changing the size of the logo, do not change its proportions, and do not delete the trademark symbol. Isolation zone H = 3 mm / H = 12 pixelsH H H 15 PlayStation®5 The PS5™ logo Authorized colors for the exceptional usage of the logo In cases where the PS5™ logo and the PlayStation Family Mark are used separately on the same page, panel, or within the same media as an exception, use one of the following primary or secondary colors. The PS5™ logo must always be displayed in a single color. Do not use other colors or gradations. For accurately displaying the brand colors, use the ICC color profiles “GRACoL2006_Coated1v2” for CMYK and “sRGB IEC61966-2.1” for RGB. Primary colors Secondary colors C100 M80 Y0 K0 R0 G67 B156 HEX# 00439C C0 M0 Y0 K100 R0 G0 B0 HEX# 000000 C0 M0 Y0 K0 R255 G255 B255 HEX# FFFFFF C0 M0 Y0 K40 R173 G173 B173 HEX# ADADAD C0 M0 Y0 K70 R108 G108 B108 HEX# 6C6C6C Pantone 877C Black White PlayStation® light blue Silver Dark gray PlayStation® blue Light gray C85 M41 Y0 K0 R0 G112 B204 HEX# 0070CC 16 PlayStation®5 Trademark notice To assert our claim to the trademark, the trademark notice must be included in materials such as printed advertisements, press releases, annual reports, financial reports, product packaging, instruction manuals, and websites that contain the trademark. In cases where the following trademark notices are inapplicable, or for information on the correct usage of ™ and ® symbols on trademark notices, check with the legal department for your region and follow their instructions. When PlayStation®5 is used: “PlayStation” is a registered trademark or trademark of Sony Interactive Entertainment Inc. When PlayStation®5 and PS5™ are used: “PlayStation” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. When the PlayStation Family Mark and the PS5™ logo are used: “ ” and “ ” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. or “PlayStation Family Mark” and “PS5 logo” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. When the PlayStation Family Mark, the PS5™ logo, and PlayStation®5 are used: “ ”, “PlayStation” and “ ” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. or “PlayStation Family Mark”, “PlayStation” and “PS5 logo” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. When the PlayStation Family Mark, the PS5™ logo, PlayStation®5 and PS5™ are used: “ ”, “PlayStation”, “ ” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. or “PlayStation Family Mark”, “PlayStation”, “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. PlayStation®5 trademark notice