Cultural Shifts & Entertainment in the 1920s: Ads, Jazz, Sports, & Women's Rights, Study notes of Medicine

Download Cultural Shifts & Entertainment in the 1920s: Ads, Jazz, Sports, & Women's Rights and more Study notes Medicine in PDF only on Docsity! Cultural change in the 1920s Advertising Jazz There was also a boom in the entertainment industry. Coca cola serves as a good example of how product advertising changed over this forty-year period. When first introduced into the 1880’s the product was marketed as medicine, with claims that it cured headaches, and that it “revived and sustained” a person.Today coca-cola is one of the largest and most visible companies. Radio, billboards and newspapers were also advertised in. During the 1920s a new ideal emerged for some women: the flapper. A flapper was an emancipated young woman who embraced the new fashions and urban attitudes. Women wore men's clothing they smoked they drank used makeup, played tennis, danced wildly in jazz clubs The 1920s is also often referred to as the ‘Jazz age’.This was because it was incredibly popular at the time. By the 1920s, jazz music had spread from the south as African - Americans began to move north in search of work. The loud, lively music appealed to the young, both black and white, and it soon became the most popular musical style in dancehalls, bars and nightclubs in some of the big Northern cities such as Chicago and New York. Sport Cinema Women started to play tennis more frequently. The most popular sports were boxing, baseball, basketball and football but other sports also attracted vast interest such as hockey, tennis, athletics and golf. Sports people achieved legendary status - Babe Ruth in baseball, Bobby Jones in golf. 60 million radio listeners heard coverage of the 1927 World Heavyweight boxing fight between Jack Dampsey and Gene Tunney. Movies were fun. It provided a change from the day to day troubles of life. In the 1920 movies saw a vast expansion of Hollywood film making and worldwide film attendance One of the biggest success stories of the 1920s was the movie industry. Hollywood, an area just outside the Californian city of Los Angles, enjoyed year round sunshine and many of the major movie companies. On one hand, there was a great deal of change for American women in the 1920s On the other, there was little change for the majority of American women