Curricular activities - cbse 2023-24, Cheat Sheet of Business

Download Curricular activities - cbse 2023-24 and more Cheat Sheet Business in PDF only on Docsity! Sample Question Paper (2023-24) Subject: Entrepreneurship (066) Class: XII Time: 3 Hours Max Marks: 70 General Instructions: 1. This question paper contains 34 questions. 2. The question paper contains 4 sections - A, B, C and D 1.1. Section A contains multiple choice questions 1.2. Section B - 2 marks; Answers to these questions may be from 30-40 words. 1.3. Section C - 3 marks; Answers to these questions may be from50-75 words. 1.4. Section D - 5 marks; Answers to these questions may be from120-150 3. Internal choice is given in the paper, there is no overall choice. Part A Q. No. Marks 1 Environmental analysis is required by every firm to determine the opportunities and threats in an organisation. What is required to process and analyse the so obtained data? a. Quantitative analysis b. Qualitative analysis c. PESTEL analysis d. Both Quantitative and Qualitative analysis 1 2 'Shiny Teeth' have been in the field of manufacturing toothpastes since 2010. They decided to foray into the field of other specialised products in oral hygiene. Initially they decided to promote their specialised products to a large audience in the same manner as how they have been promoting their toothpastes. Within a few months they realised that their promotion technique is not working. The marketing team analysed and came to the conclusion that the specialised products should be promoted to a specific target audience. This idea worked very well and the promotion was a success. Identify all the promotion strategies used by them? i. Above the line ii. Below the line iii. Through the line a. i only b. ii only c. i and ii d. i, ii, iii 1 3 Mr. Dhambani is the CFO of Cherico Industries. He has to present the analysis of the financial health of the company during the last financial year, 2022-2023. He is making a presentation for the Annual Board Meet. To clearly explain the position he needs to work on: i. Financial Plan ii. Economic order quantity iii. Return on Investment iv. Break Even Analysis v. Return on Equity a. i and ii b. ii and iii c. iii and v d. iv and v 1 4 Aarna industries started manufacturing ice-creams under the brand name 'Tasty'. The company decided to use 3D animation techniques which will be projected on buildings. They chose several high raise buildings all over major metropolitan cities and started their advertising campaign. What form of media is the company using? a. Television b. Point of sale c. Ambient d. Cinema 1 5 Identify the various factors which will help the entrepreneur as well as the potential investor from the organisational plan. i. Long-term effectiveness of the enterprise ii. Profitability iii. Specifying the types of skills needed and the roles that must be filled by the members iv. the attitudes, behaviours, dress, communication styles etc., thus chalking out informal organisation a. i and ii only b. i, iii and iv only c. i, ii, iii and iv d. i, ii, iii 1 13 Assertion (A): The Angel Investors were given the acronym FFF – i.e. FRIENDS, FAMILY, AND FOOLS. Reason (R): Angel investors are high net-worth individuals who have the knowledge, expertise, and funds that help start-ups without due diligence. a. Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A) b. Both Assertion (A) and Reason (R) are true but Reason (R) is not the correct explanation of Assertion (A) c. Assertion (A) is true but Reason (R) is false d. Assertion (A) is false but Reason (R) is true 1 14 The United Nations has declared 2023 as the International Year of Millets. Many start up firms were influenced with this news and have started to create their own version using millets. One such company was 'Young You'; they created a new variety of product using millets which was targetted at the young generation. Which of the following stage of enterprise process has the company followed in the above case? a. Opportunity spotting by analysing the needs and problems that exist in the environment b. Evaluating the ideas received from different sources to find a creative solution c. Identifying a product or service through innovation d. Setting up a project and nurturing it to success 1 15 Farheen, also known online as Fairu, has become a well-known figure on social media. This social media phenom has a staggering 28M Instagram followers, and they support her wholeheartedly. Millions of social media users enjoy her videos and photographs because she understands how to connect with the viewers. Fairu frequently uploads photos and videos to her Instagram account to keep her followers entertained. The fact that this social media celebrity will soon appear in India’s most popular reality show marks a significant turning point in her career. Raja an entrepreneur has been following Farheen to spot the latest trend. Which of the following trend is it? a. Read Trend b. Talk trend c. Watch trend d. Think trend 1 16 As a chemistry enthusiast, Athavan was always very innovative and wanted to try out new things. He had an idea of making a new stain remover which will help in removing stains very fast from clothes. He did a market research to find out the various stain removers available in the market to foresee the future of the product in the market. Which of the following step of creative process is he following? a. Idea germination b. Preparation c. Incubation d. Illumination 1 17 The finance minister of India announced in the 2023 budget that the Government has allocated Rs.16,459 crore to the IT ministry, 40% higher than last year to improve various facilities. Which of the following PESTEL factor does the above news article indicate? a. Political b. Economic c. Legal d. Ecological 1 18 Carpet weaving has been a major industry in Kashmir. Bareen wanted that this cottage industry to be known worldwide and that it gets its due importance. She along with her friends and help from the government decided to market and sell the same. She organised the required raw material and human resource for carpet weaving. Identify the element of innovation process that Bareen is performing a. Analytical planning b. Organising resources c. Implementation d. Commercial Application 1 Part B 19 State any two objectives of problem identification OR Enlist any two ways in which creative ideas can be generated. 2 2 20 Jai Prakash Ltd., was running into losses for the past few years. The company appointed a consultant to look into the reasons for the loss. The consultant after analysing everything framed a sales strategy which helped the sales force spend time targeting the correct customer at the right time. This helped the company to revive their profits within a few months. Explain the types involved in this strategy. 2 21 Pooja after finishing her catering course wanted to start her pastry shop in her home town - Jaipur. She knew that there were a lot of national and international tourists who visit the place whom she considered as her target customers. She also planned to have a centralised kitchen to make the pastries and then use vans to transport to various shops all around Jaipur. For the same, she also decided to rent a warehouse near to her centralised kitchen. From the above case study, identify and explain the factors which Pooja has paid attention whilst doing market assessment. 2 22 How is franchising a better option for external expansion in case of start-ups? OR How is the channel of distribution influenced by the type of buyer? 2 2 23 An entrepreneur perceives opportunities, synthesizes the available information and analysis emerging patterns so that it can be shared and supported by all customers, partners, employees and suppliers. Comment on any two factors involved. 2 24 Given below is the data from the cost sheet of ‘Shiv Dhaba’. Calculate the unit price per customer from the information provided. Week Number of people taking meals Average amount billed (in Rs.) Week 1 120 150 Week 2 60 205 Week 3 70 146 Week 4 80 221 Week 5 90 240 OR The quantity of jeans sold by a shop is 1,200 per month @ of ₹1100/-. The cost of placing an order and receiving goods is ₹1500/- per order. The inventory holding cost is ₹30/- per annum. What is the economic order quantity for the shopkeeper? 2 2