Designing for Technology and Business Strategies, Exams of Network security

Download Designing for Technology and Business Strategies and more Exams Network security in PDF only on Docsity! CXA Exam - Designing for the Big Affordance Decompositioncorrect answerThe isolation of the specific functions, meanings, limitations, and challenges that can be provided by a given technology or capability. Application service provider (ASP)correct answerA business that provides computer-based services to customers over the internet. This means that all management of the application can be handled by the provider. Aspirationcorrect answerA long term goal that a user hopes to achieve. Barrierscorrect answerChoke points and pressure points that a user experiences. Baseline Criteriacorrect answerCharacteristics that are required for all participants to be used in a research project. Beliefscorrect answerCognitive content that is held as true. This underlies supporting both drives and blocks. Bizarre Bazaarcorrect answerThis is an information gathering method tuned for Asian users. Instead of direct probing, the dynamics of a normal trading environment is simulated to understand the value that a user sees in the concepts. Blockscorrect answerCore needs or drives that go against the persuasion objective. Blue Ocean Strategycorrect answerCreating an uncontested market space and making the competition irrelevant. Brand movementcorrect answerA shift in the customer's perception of a given organization or product. Branding strategycorrect answerLong term support and strategy for a brand based on the target market, and understanding of its preferences and expectations from the brand. Brokeragecorrect answerA model that involves being the conduit by which vendors reach the end consumer. By taking a percentage of the transaction a strong revenue stream is possible. Business Modelcorrect answerA plan that describes the rationale for creating and delivering value to the user in a way that is beneficial for the organization's growth. A business model includes the infrastructure that is required to deliver the product or service, the key value proposition, definition of the target market, the channels, the ecosystem, and the pricing/revenue generation plan. Business positioningcorrect answerDifferentiating your product or service from that of your competitors and determining the market that you want to aim the product and service at. Business Strategycorrect answerA plan that chalks out the selection and application of the organization's resources to achieve a competitive advantage in the market. CAGRcorrect answerCompound annual growth rate Channel Strategiescorrect answerA plan for sale and distribution of products and services to users that is effective in maximizing the sales and revenue. Choke pointscorrect answer"Physical barriers" to performing tasks. Competitive Space Analysiscorrect answerA systematic process for assessing the strengths and weaknesses of current and potential competitors. Crowdsourcingcorrect answerInviting a large group of people to participate in creating new ideas, products and services. Cultural mapcorrect answerA visual depiction of important cultural parameters such as cultural dimensions. Grounded theorycorrect answerA qualitative method emphasizing generation of theory from data in the process of conducting research. Rather than beginning by researching and developing a hypothesis, the first step is data collection and then progressive addition of research questions based on insights from the preceding interview. Group discussioncorrect answerA qualitative research methodology that involves a discussion with people having similar backgrounds, interests, etc. Ideationcorrect answerA process for coming up with new ideas for new business models or new offerings. Innovationcorrect answerAn "innovation" is a new product or service that is successful in the targeted market. Insightscorrect answerIn depth understanding of the user's behaviors, his ecosystem and the relationships with the players within the ecosystem. Lifestyle changescorrect answerChanges in the way of life; in behaviors such as social relations, consumption, entertainment, conviction, etc. over time. Light and connectedcorrect answerHFI's term for a lifestyle that optimizes happiness and simultaneously radically reduces ecological impact. Longitudinal studycorrect answerA study that is done over an extended (at least a month, usually one to six months), period of time. It requires high fidelity prototypes and patience. Market positioncorrect answerThe position of a brand, product, service or organization in terms of its market share, sales and revenue. Market strategiescorrect answerA process that defines the market focus for an organization that enables further penetration and expansion of the market. Megatrendscorrect answerA general shift in thinking or approach affecting countries, industries, and organizations. Microtrendscorrect answerThe smaller trends amongst communities that go unnoticed or are ignored, but will influence the adoption of new products and services. Myopic user centricitycorrect answerDesign of an optimized interface without considering the need for the application or how it aligns with executive intent. N=1, R=Gcorrect answerCoined by CK Prahlad, this model requires serving one customer at a time with global resources. One on one interviewscorrect answerInterviewing one participant at a time, face to face. One on one interviews in contextcorrect answerInterviewing one participant at a time, face to face, in the participant's environment (e.g., at place of work, home or school). Opportunitiescorrect answerAre user insights that can be translated to - New business models - New products and services - New features and functions for existing products Personascorrect answerA concrete characterization of a single user group through a synthesis of the user, task, and environment profiles of the user group. It provides detailed example of potential end-user that represent a specific target audience type. Personas help developers think in terms of users by providing insight into how they might use the product. Especially helpful when there are no current users of the Web site. Positioning strategycorrect answerA marketing strategy that aims to support a distinct 'position', for a brand in relation to the competitors. Positive pressure pointscorrect answerPressure points that arise out of a desire for newer, exciting or enhanced user experience. Pressure pointscorrect answer"Psychological barriers" to performing tasks. Pricing strategycorrect answerA strategy that establishes an optimal price for a product or service that will result in the desired revenue and penetration of the market. Product bundlingcorrect answerA strategy that involves offering multiple products together to enhance the value proposition for the user. Product strategycorrect answerAn organizational level plan for a product or product line based on the target market, business goals, and desired product positioning within the market. Psychographicscorrect answerPsychological variables such as attitudes, values, and barriers. Quantitative validationcorrect answerSurveys and occasionally unobtrusive measures that allow practical access to large numbers of participants. This is then used for validation of concepts, ideas and insights with a sample large enough to allow accurate estimates of variables such as the likelihood of purchases and prices. Red ocean strategycorrect answerCompeting against organizations offering similar products and services in the same market. Scenarioscorrect answer1. A concrete, often narrative description of a user performing a task in a specific context. Often a use scenario describes a desired or to-be-built function. This contrasts with a a task scenario, which describes a currently implemented function. 2. A prescribed set of conditions under which a user will perform a set of tasks to achieve an objective defined by the developer. Shadowingcorrect answerA qualitative research methodology that involves observing a user for an extended period of time.