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Impact of Urbanization & Middle Class Growth on Product Strategy in India, Lecture notes of Business Accounting

University of Phoenix (UOPX)Business Accounting

An analysis of two specific characteristics of the indian market, namely rapid urbanization and the growing middle class, and their impact on a company's product strategy. It discusses how these emerging market characteristics can lead to increased demand, competition, and the need for understanding specific consumer needs and preferences.

Typology: Lecture notes

2023/2024

Available from 05/13/2024

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Download Impact of Urbanization & Middle Class Growth on Product Strategy in India and more Lecture notes Business Accounting in PDF only on Docsity! D081 Describe two specific “characteristics” of the emerging market that affect the company’s product from the provided scenario. Please Note: The emerging market in this case study is India, so you are describing the Indian market based on the case study. What is happening in India? 1. Emerging market characteristic #1: 1. Emerging market characteristic #2: Emerging Market Characteristics in India India, as an emerging market, presents unique characteristics that can significantly impact a company's product. Here are two specific characteristics: Emerging Market Characteristic #1: Rapid Urbanization India is experiencing rapid urbanization, with a significant shift of the population from rural to urban areas. This urbanization is leading to changes in lifestyle, consumption patterns, and increased demand for various products and services.

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