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An overview of two research approaches: deduction and induction. Deduction involves testing theories through a series of sequential stages, including deducing a hypothesis, expressing it operationally, testing the operational hypothesis, examining specific outcomes, and modifying the theory if necessary. Characteristics of deduction include explaining causal relationships, establishing controls, independence of the researcher, quantitative measurements, and generalization. Induction, on the other hand, builds theory through understanding context, permitting alternative explanations, using qualitative data, and a variety of data collection methods. The document also discusses choosing the right research approach, combining research approaches, research design, and research strategies.
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