Development-New Product Development-Lecture Slides, Slides of Product Development

Download Development-New Product Development-Lecture Slides and more Slides Product Development in PDF only on Docsity! Development Phase 4 of NPD Process docsity.com What is Design? “ The synthesis of technology and human needs into manufacturable product”. A plan or drawing produced to show the look and function or workings of an object before it is built or made. docsity.com A Process of Product Architecture 1. Create the product schematic 2. Cluster the schematic element 3. Create geometric layout 4. Check interaction between chunks docsity.com Prototype Development A prototype is an early sample or model built to test a concept or process or to act as a thing to be replicated or learned from. It could be: 1. Comprehensive Prototype - Implement many or all attributes of the product. 2. Focused Prototype - Implement one or a few attributes of the product. docsity.com Four Uses of Prototypes 1. Learning 2. Communication 3. Integration 4. Milestones docsity.com What is Product Use Testing? “Use testing means use under normal operating conditions” Product use testing refers to testing the end-use experience with the new item. Also called field testing, user testing or market acceptance testing. docsity.com Is Product Use Testing Really Necessary? Think about use testing of following products: • The first fax machine probably could not be use tested by end-users as there was no network of others with whom to communicate. • Same goes for the picture telephone. • Same for colour TV when no program was broadcasted in colour. • Think about use testing of internet. Do you agree that use testing is not necessary? docsity.com Is Product Use Testing Really Necessary? 1. Regarding Competitor’s Reaction 2. Can We Deliver a Total Quality Product? 3. Customer Needs are Complex Sets docsity.com Considerations for Use Testing 6. How should the test be conducted? 7. Over what time period should the test be conducted? 8. What should be the source of the product being tested? 9. What should be the form of product being tested? 10. How should we record respondents’ reactions? 11. How should we interpret the figures we get? 12. Who should do the product use test? docsity.com Special Problems 1. Don’t change the data just because they came out wrong. 2. Be alert to strange conditions 3. What if we have go ahead without good use testing? docsity.com