Download Digital Marketing Model and more Summaries Digital Marketing in PDF only on Docsity! DENTEX Digital marketing measuring model Create awareness Generate leads Highlight events Goal: Online advertising: ¢ Social media e¢ Search engine Goal: Generate leads © Email * Contact Goal: Engage community through local events ¢ Seminars optimization Provide healthcare information ¢ Symposiums ¢ Display and video e Free check up camps ads KPI: KPI: KPI: KPI: Geo relevant branded No. of people responding. | No. of downloads Page views traffic No. of visitors that share your content. Target: Target: Target: Target: 100 visits / month 100 individuals /month 50 downloads /month. | 200 visitors/ month 50 individuals /month. Segments: Segments: Segments: Segments: Regional base Traffic source social Traffic source :social Local visitors (Peshawar) Peshawar media media Our basic objectives are to create awareness, generate leads and highlight events. And to achieve these objectives we came up with certain set of goals for it. For creating awareness and promoting Dentex we can use social media marketing like creating website, making face book and instagram pages. Plus we can also do search engine optimization through guest bogging and we can also came up with display and video ads. For this our KPI is that we should have geo relevant branded traffic. And our target is that we should have 100 visits per month and people visiting our page must be from Peshawar. Our second objective is to generate leads through emails and contacts and providing health care information here our KPI is number of people responding and it should be 100 individuals per month, no of downloads and it should be 50 downloads per month plus number of visitors sharing our content and it should be 50 individuals per month. And this traffic is generated through social media. Our last objective is to highlight events by arranging seminars, symposiums and free check up camps. For this we will check our page views to know how much these all help us in promoting Dentex and increasing our visitors. And our target is 200 visitors per month and the visitors should be local base i-e Peshawar.
