Digital Marketing Research, Assignments of Marketing Research

Download Digital Marketing Research and more Assignments Marketing Research in PDF only on Docsity! Running Head: DIGITAL MARKETING 0 DIGITAL MARKETING Student name 2-2-2019 DIGITAL MARKETING 1 Contents Introduction......................................................................................................................................2 Reasons for brand been unsuccessful in their digital marketing strategy........................................3 Target customer............................................................................................................................... 3 Digital marketing strategy............................................................................................................... 3 1. Facebook...............................................................................................................................4 2. Instagram.............................................................................................................................. 6 3. Twitter...................................................................................................................................8 Conclusion..................................................................................................................................... 11 References......................................................................................................................................12 DIGITAL MARKETING 4 though this platform the company can persuade the customer to make a purchase of the product either through stores or online purchase. Moreover, in order to sustain in the marketing and gain competitive advantage, it is important for the company to implement a digital marketing strategy to their business. This is advantageous, for both the parties that our company and customers, as the connection between the two parties, are easy with a click of a mouse, or handy with other electronic devices like mobile phones, tablets, and much more (Ryan, 2016). The three major social media marketing platforms, that Kappa can use to market the products more effectively are: 1. Facebook To implement the digital marketing strategy, the most important platform is Facebook, a number of customers can be connected at the same time. This is implemented through creating a Facebook page, and to make the campaigns. The major recommendation for this social media page includes:  Campaign for special off on a particular collection that is ski collection. This is to persuade customers to make purchases and visit stores. Moreover, the information regarding this particular collection is reached to the customers  Another post is targeting a different customer group that is old age people. This is to motivate older people to have physical sports and activities in life. This will be helpful to solve the problem of targeting only youth from social media.  The third post is to attract customers through customization, this is to persuade customers to have sports-related products according to their need, and creating their own kits (Thomson, 2016) DIGITAL MARKETING 5 Kappa @kappa.globa l Home Posts Reviews Videos Photos Locations About Community Info and ads Instagram Posts Kappa 07 February at 15:00 Up to 40% discount on ski apparel collection #KAPPASPORTS Kappa 05 February at 14:00 PASSION DOESN’T HAVE AGE #KAPPASPORTS DIGITAL MARKETING 6 Kappa 02 February at 13:00 PUT YOUR TEAM IN KAPPA # CUSTOMIZE YOUR SPORTS KIT #KAPPASPORTS 2. Instagram Another social platform that will be used for effective digital marketing of Kappa is Instagram. This is the latest platform, which is very popular among the youth and through an increase in the number of followers, the company can attract and reach out to maximum customers at the same time. The major recommendation for this social media page includes: DIGITAL MARKETING 9 Kappa Australia @Kappa_Australia Classic Italian Sportswear Melbourne, Australia kappaaustralia.com.a u Joined August 2011  Tweet Tweets &replies Media Kappa Australia ‏ @Kappa_Australia 04 Feb 2019 Little girls with DREAMS become WOMEN with vision Kappa Australia ‏ @Kappa_Australia 02 Feb 2019 Believe you can and you’re halfway there DIGITAL MARKETING 10 Kappa Australia ‏ @Kappa_Australia 01 Feb 2019 BOLD AS YOU ARE!! DIGITAL MARKETING 11 Conclusion From the report, it can be concluded that digital marketing strategies are relevant to be implemented by the company in their business while understanding the change in technology and the social trend in the nation. Kappa sportswear is an Australian company, doing business globally. Although the company is unable to attract many customers as compared to its major competitors, Nike and Puma. The three major digital marketing platform for the company to change and implement to their business are Facebook, Instagram, and Twitter. The company has usually targeted the sportsperson or youth for their customer segment. The company through its social media can also target the old age people, to motivate them to be healthy, and disable people, to keep them motivated to live their life to fullest. Moreover, through twitter post, the company can encourage women empowerment and women sports. Moreover, through Instagram, the company can reach out the customers with discount offers like Saturday offer. This campaign could include Saturday offers to make customer interested in the social media page of the company.