The Role of Traditional Marketing in Successful Campaigns, Thesis of Banking and Finance

Download The Role of Traditional Marketing in Successful Campaigns and more Thesis Banking and Finance in PDF only on Docsity! INTERNSHIP REPORT A report submitted in partial fulfillment of the requirements for the Award of Degree of BACHELOR OF TECHNOLOGY In INFORMATION TECHNOLOGY By ROHIT D Regd. No.: 16A51A1210 Under Supervision of Mr. Vikram Kumar, H.R KRV Guru, Hyderabad (Duration: 13th May, 2019 to 10th June, 2019) DEPARTMENT OF INFORMATION TECHNOLOGY ADITYA INSTITUTE OF TECHNOLOGY AND MANAGEMENT (An Autonomous Institution) Approved by AICTE, Permanently affiliated to JNTU, Kakinada TEKKALI, ANDHRA PRADESH 2019 – 2020 DEPARTMENT OF INFORMATION TECHNOLOGY ADITYA INSTITUTE OF TECHNOLOGY AND MANAGEMENT (An Autonomous Institution) TEKKALI CERTIFICATE This is to certify that the “Internship report” submitted by ROHIT D(Regd. No.: 16A51A1210) is work done by her and submitted during 2019 – 2020 academic year, in partial fulfillment of the requirements for the award of the degree of BACHELOR OF TECHNOLOGY in INFORMATION TECHNOLOGY, at KRV Guru. College Internship Coordinator Department Internship Coordinator Dr. B. Rajesh Sri G.Jagadeeswara Rao,M.Tech. Assistant professor, IT Dr.B.Venkata Ramana, M.Tech., Ph.D. Head of the Department Department of IT Abstract Digital marketing is rising in India with fast pace. Many Indian companies are using digital marketing for competitive advantage. Success of marketing campaign cannot be solely achieved by digital marketing only. Rather forsuccess of any marketing campaign it should fully harness the capabilities of various marketing techniques available within both the traditional and modern marketing. Startups that use digital marketing many times got failed. This study shows precautions to be taken for effective implementation of digital marketing to reap tremendous potential to increase in sales. Digital Marketing is any form of marketing products or services, which involves electronic devices. It can be both online and offline. According to institute of direct marketing "the use of internet and related digital information and communication technologies to achieve marketing objectives." Digital marketing and it`s tools (online advertising, online video and interactive television advertising, mobile marketing, buzz marketing, websites and social media) are perfect for communication with all stakeholders, and at first place with customers. This days the main challenge of companies and digital marketing communication is being noticed. Digital technologies match traditional communication and media channels, beside that they span the marketing mix. Accordingly, digital communication become significant element of marketing communication. Companies can hardly gain profit without getting noticed, especially if the target audience is young people that are digital natives. The originality of this paper is its focus on new trends in digital communication and their impact on companies’ processes to explore how a strategic adoption of digital communication tools can influence creating strategies and action plans. INDEX Sl.no CONTENTS Page No. 1. Introduction 01 2. What is Digital Marketing? 02 3. Digital Marketing channels. 04 4. Web Development. 25 5. What is CMS? 27 6. Directory Submission. 29 7. Conclusion. 31 WEEKLY OVERVIEW OF INTERNSHIP ACTIVITIES 1 st W E E K DATE DAY NAME OF THE TOPIC/MODULE COMPLETED 13/May/19 Monday Joined in the company as an Intern, filled forms, explored the company. Met Vinod, H.R, KRV Guru. 14/May/19 Tuesday Vinod, H.R, in KRV Guru. Introduced the reporting manager. 15/May/19 Wednesday Went to meet the HR for my on boarding process as an intern. 16/May/19 Thursday Communicated with my Reporting Manager and Applied for the Systems to be assigned to us. 17/May/19 Friday Systems are allocated. 2 n d W E E K DATE DAY NAME OF THE TOPIC/MODULE COMPLETED 20/May/19 Monday Learning Digital Marketing Basics. 21/May/19 Tuesday Explore different types of Marketing techniques. 22/May/19 Wednesday Continuing understanding the above concepts 23/May/19 Thursday Selecting the techniques. 24/May/19 Friday Generating Sample Website. What is Digital Marketing? Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums. Digital marketing channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks. The development of digital marketing, during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing. So, how is digital marketing different from traditional marketing? The traditional manner of marketing involved businesses to advertise their products or services on print media, radio and television commercials, business cards, bill boards, and in many other similar ways where Internet or social media websites were not employed for advertising. Traditional marketing policies had limited customer reachability and scope of driving customers’ buying behavior. Digital marketing is a way to promote brands and products online and through other digital channels. .... In addition to their website, a company might also use PPC and display Ads, email marketing, mobile technology like smartphones, social media, and other mediums to attract and engage their target consumers. What does a digital marketer do? Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels -- both free and paid -- that are at a company's disposal. These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog. The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's "organic traffic" -- of that traffic coming from website visitors who found a page of the business's website via a Google search. Digital marketing is carried out across many marketing roles today. In small companies, one generalist might own many of the digital marketing tactics described above at the same time. In larger companies, these tactics have multiple specialists that each focus on just one or two of the brand's digital channels. Why Digital marketing? While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities. How does a business define digital marketing? Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing." The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. A content marketer, for example, can create a series of blog posts that serve to generate leads from a new eBook the business recently created. The company's social media marketer might then help promote these blog posts through paid and organic posts on the business's social media accounts. Perhaps the email marketer creates an email campaign to send those who download the eBook more information on the company. DIGITAL MARKETING CHANNELS Here are the main types of digital marketing you should consider for your business. 1. Content Marketing Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. 2. Search Engine Optimization(SEO) SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing). It’s important that the traffic you drive to your website is relevant to your industry. If you manage to attract a high volume of visitors searching for Macintosh computers while what you actually do is selling raincoats, the traffic will do you no-good. 7. Answer The Public: Free SEO Tools Free SEO tools like Answer The Public allow you to easily find topics to write about for your ecommerce blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around for keywords like fitness, yoga, running, cross fit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would’ve only taken you five minutes of effort making it one of the most efficient ways to come up with SEO topics for new websites. 8. SpyFu: Free SEO Tools While SpyFu does have an amazing premium version, many of our experts raved about their free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the difficulty to rank for that keyword. You can also do some research on your competitors to determine which keywords they use. You can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the ads they created on GoogleAdwordsand more. It’s one of the most detailed SEO analysis tools on the market Woorank: SEO Ranking Tool As a top SEO analysis tool, Woorank offers free and paid options to track and report on your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can to overlap with theirs. Try reporting on how keywords perform over time to really understand your industry and optimize for users in the best way possible. And most importantly understand the things your website is lacking from both a technical and content perspective as this tools can identify duplicate content, downtime, and security issues and provide guidelines on how to fix them. 9. Majestic: Marketing SEO Tools Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your online store and the number of backlinks you have. It also works as an SEO keyword tool allowing you to find the best keywords to rank for while also having features geared to site comparisons and tracking your rank. On-Page Optimization Checklist: • Title tag of the web page should be optimized with the relative keyword of that webpage. • Meta Tags of the website should be optimized and it should be carefully written including keywords related to the content of the page and meaningful for the user. • Mind your URL, do not write any underscore in the web page URL. Try to keep some keyword in the URL and it should match with the web page content. • Use H Tags of HTML, Try to use H1 tags for the titles and H2 tags for sub-titles. Most of the experts suggest to use H1 to H6 tags in the web page on various parameters. • Responsive Design should be the important criteria for the website. Because the use of mobile devices has a steady growth and most of the users browse through mobile devices only. So, it is suggestable to have a responsive designed website. • Content of the website should be unique, there should not be any duplicate content written on the web page. Content is for the user and not for the search engines. It should be written clean and simple so that it is meaningful to your web users. • Try to do Image optimization by writing alt text for all the images in the webpage. • Check Google page speed insight for your website and modify the errors accordingly. Off-Page Optimization: Off-page optimization plays a vital role for search engine ranking. As per Google having number of quality backlinks can increase your website rank in SERP. Inbound links are important. What is the inbound link? Links to pages of a website from other sites are termed as inbound links. Based on these links search engines rank the website. Search engines look for the relevance of the link and the quality of the link from where it is originated. Having high quality, links give your website a thumbs up in ranking. The link should be from good quality websites and should not be from a spam website. Some of the off page optimization techniques are; • Social Media Marketing: Create profile page on various social channels like facebook, Instagram, Google+, Twitter, Pinterest, LinkedIn etc. Check the appropriate channel for your business and create account accordingly. This will help you to create brand awareness, lead generation, and converting social media traffic to web traffic. Do some meaningful posts in your account so that you can engage your audience and generate some lead out ofit. • Video Marketing: Create & Upload your corporate videos, service or product offering videos on YouTube, Vimeo, and Daily motion so as to increase chances of web traffic and brand awareness. • Content Marketing: Write and Post some useful articles in your blog. Submit articles on various article submission sites like Ezine articles, Hub pages etc. • PR Submission: Make some press releases about your new services, websites, awards and accolades, certifications and so many things. This helps you to develop an important inbound link to your website as well as building brand through onlinemedia. • Directory Submission: Submit website URL to local directories and all the leading directories which help you to build backlinks also. Some of the general directories give delayed results but you get results forsure. • Social Bookmarking: Bookmark your articles, blog posts, important page URL’s on social bookmarking sites such as Reddit, Digg, Stumble upon, Delicious etc. The results depend upon your submission and effective of using tags in the social book marking websites. • 47% of all Internet users are on Facebook. • 4.5 billion likes are generated daily. • Twitter: Twitter has 284 million active users at last count. • 88% of Twitter users are on mobile4. • Google+: Google+ cost over half a billion to design and develop. • 363 million users. TWITTER Twitter is a micro blogging platform with less than or equal to 280 characters enables you to post short message updates with images and videos. The social network was launched in the year of 2006, with 300 million active users around the world. In the initial days it started with 140 characters only. Most of the business use twitter as one of their social media platforms to reach the target audience. Twitter marketing strategies are different, and it is not related to Facebook marketing strategies or any other social media marketing strategies. As twitter is a quick and short social media channel to reach your target audience. By visiting twitter website or app, people can know the latest happenings, news and other alerts quickly. Customers can know the latest business news and company updates through this social platform. Twitter can be a powerful marketing & PR tool. Why Twitter Marketing? Having a marketing business goal and to achieve it you need to have better marketing channels. Be it reaching your target audience, brand awareness or generating leads twitter is one of the best social media platforms to do. With twitter marketing you can reach your target audience and customers easily. Even people can get to know about the brand quickly. With Twitter Marketing you can: • Generate leads. • Boost Branding. • Thought leadership. • Increase vast number of audiences. • Increase website traffic. And many more benefits, when you work on twitter marketing for your business. Important Tips For Twitter Account: As you are creating account for your/client company or business, so make sure that the details what you are filling are correct and professional. Each element of profile is important as this is a replica of your business card. • 1. Add profile photo (Try to keep your company logo)- Profile pic size:400X400. • 2. Add header image: (Try to keep the header image neat and clean, by conveying the products and services clearly). Header pic size:1500X1500. • 3. Add Bio (Write the details for the page and company details in short). • 4. Location: Add the company location, if you have multiple branches, then keep the head Quarters details. • 6. Theme Color: Choose the theme color for the profile, try to have the theme profile matching with your logo color (approx. is also fine). Important Marketing Tips For Twitter: 1. Be Professional: Make sure that your tweets are professional. Your tweet will represent a company. The message is from a company on social media channel. So, before tweeting anything in twitter, you need to recheck twice or thrice. 2. Use of Hashtags: Using hashtags in the content can generate or attract number of followers and impressions. But, using too much hashtags can hamper your content. It may be considered as SPAM also. So, beware while writing the content using hashtags. We have discussed about various hashtags above. Use location-based hashtags when you are mentioning about a location or a geographical area in the tweet. And, exactly would be the same scenario with event hashtags &brand hashtags. 3. Campaign Hashtags: If you would like to do something different and make it viral on twitter. Then start your own campaigning strategy with a # hashtag word. Make it short and simple. It should be memorable and catchy. The campaigning # should sound local but the reach should be global. Ask your followers to retweet (RT) the tweet with the # campaigning word in it. Make sure that you will engage your audience with the campaigning. 4. Trending Hashtags: Using trending hashtags is good to have huge number of impressions and retweets. But, make sure that it is related to your company’s business. For Ex: if your company is into FMCG Industry and where as you are doing a tweet with a trending # of entertainment Industry which is not at all corelated. But there might be few situations where it can work. Majority of the trending hashtags are good for individuals and small businesses. 5. Add Image & Video: Try to add image or video to your twitter posts, it will have a good impact on the targeted audience. They can easily understand what you are talking about. 6. Engage with Polling: Create a Poll that your audience may like to get engaged. Try to post polls related to the trending topics and poll segments of your Industry. 7. Brand Voice or Message: Make sure that you will establish a positive brand voice and twitter strategy. Be original with your twitter messages. Convey the message correctly. Reflect your companies or brand core values on twitter. 8. Have Conversations: Engage with your audience by having a conversation on relevant topics. Make sure that you are not arguing with them. It should be a soothing and positive discussion. Have a healthy mix of replies and organic tweets. 9. Promote: Paid tweets or promoting your tweet with twitter ads can be a powerful way to reach the mass audience at a time. It can help you to build brand awareness and even generate leads by promoting. INSTAGRAM It’s been 8 years that Instagram has taken the internet world by storm. It started as a regular social media platform in the year of 2010. But now it is a complete marketing channel for all types of business. Be it a startup or a small business Instagram is the perfect platform for the business marketing. With Twitter Marketing you can: 1. As of June 2018, there are nearly 1billion monthly active users. 2. Like button is hit an average of 4.2 billion times per day. 3. Brands see engagement rates 10X higher in Instagram than they do on the Facebook. 4. 70% of user’s lookup for a brand in Instagram. 5. 80% of users follow at least one brand on Instagram. 6. 60% of users learn about new products through Instagram. 7. 30% of users say they’ve bought a product they discovered on Instagram. 8. More than 200 million users visit a business profile at least once daily. By looking the above statistics, it is clear that our most of target audience are present on Instagram. And, it is the apt digital platform to reach target audience on time. So, you might be thinking to start your Instagram marketing journey now. But, how to get started with Instagram marketing. Let us discuss the steps below. • Hours of video watched daily – more than 1 billion(YouTube) • More than 50% of YouTube views are coming from mobile devices (YouTubestats) • Total number of YouTube users logged on – 1.8 billion(Recode) • Hours of Video Uploaded to YouTube per minute – 300+ (OmMalik) • Hours spent on YouTube per month – 19 (Business Insider) • YouTube top channel – T-series with 2.2 million views / month (Source:Statista) • YouTube top celebrity – PewDiePie with 54 million subscribers (Source: Business Insider) • YouTube top video – Despacito with 5.12 billion views (Source:Wikipedia). Advantages Of YouTube For Marketing YouTube has number of advantages for marketers so as to get the best ROI from this social channel. Let us discuss some of them. 1. Second best search engines and most helpful for SEO. 2. Brand Building. 3. Inform or educate your YouTube users/subscribers. 4. Promote your videos. • Increase your reach to the vast audience of YouTube. Marketing Strategies For YouTube Videos: After the video uploaded and done with the SEO work. You need to work on few things to get best out of it. 1. Checkout the interest of your subscribers/users and prepare videos accordingly. Or else try to prepare videos which can engage your audience. 2. Use Your Logo in the video as watermark. 3. Use social media channels in the video, ask the viewers to follow/like the social networks. 4. Share the video links in social media networks including WhatsApp. 5. Write the title, description of the video perfectly. So that the video can rank better. 6. Use End notes in the video- Put other videos of your channel to appear at the end of the videos. This can be done through video manager section in YouTube. 7. If possible, add subtitles to your video or if it is a song then try to add lyrics to that. 8. Use Call to actions to convert the viewers as subscribers even to customers for your business. 9. Last but not lease, Be Consistent. Post the videos in the regular intervals so that your scribers stay connected with your channel. 5. Pay-Per-Click Advertising(PPC) Pay-per-click is a model of advertising where marketers pay a fee every time people click on their ad. Basically, it’s the process of buying visits to your site, as opposed to getting them organically via SEO or other types of digital marketing. PPC is one of the types of paid search. It’s similar to SEM (search engine marketing) but can also include display advertising (cost-per-click based), and affiliate advertising. What is PPC? PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit. A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right. PPC Keyword Research Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful Google Ads advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site. An effective PPC keyword list should be: • Relevant – Of course, you don't want to be paying for Web traffic that has nothing to do with your business. • Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive. • Expansive - PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting. If you want to find high-volume, industry-specific keywords to use in your PPC campaigns, be sure to check out our popular keywords. Managing Your PPC Campaigns Once you've created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns: • Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business. • Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend. • Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages. • Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary. • Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page. in that e-mail. Because you are the sender of thee-mail. Subject- Check the subject of the e-mail. The most vital part of the e-mail. Do not mention unnecessary things in the Subject line. Context and Design: If you are sending an HTML template e-mail or even text e-mail make sure that your context and design of the e-mail are perfect. Content: The major element of any e-mail is the e-mail body content. Links: Check out the links associated with the e-mail. It may be to your landing page or signup page. Images: If you have added any images in the e-mail, then check out the responsiveness of the image. The resolution, look & feel should be good. Before sending the e-mails always TEST-TEST-TEST the e-mail with complete specifications, whether you have everything correct or not. E-MAIL Campaign Strategies For any e-mail to be effective you have to follow few steps. • Planning. • Design &Develop. • Text or the body of thee-mail. • Delivery of thee-mail. • Tracking and monitoring of the data. These 5 are most important parameters for any e-mail campaign to be effective. But As per DMI, for e-mail campaigns you need to follow 4 steps such as: Data: You need to have Data ( Validated) to send successful e-mails. Design: Design of the e-mail should be professional. Delivery: Scheduling of e-mails and delivery details. and Discovery: Track and monitor data of open rate etc. Layout Specifications For Effective E-Mail: • Use soothing colors for images. • Use perfect CTA’s. • Should be less than 700 pixels wide, All important content must appear in top 300pixels of an E-mail. • Use basic HTML5.0, avoid using JS, image maps, attachments, and embedded media. • Avoid using flash/other plug-ins. • Should be visually appealing. • Standard HTML font formatting procedures. • Do not keep important content matter only in images • Must have an unsubscribe link. E-MAIL Marketing Tools Some of the important marketing tools which are available both for free as well as for paid versions. Some of them are: 1. Mail chimp. 2. Zoho E-mail Campaign. 3. Active Campaign. 4. Sendy. These tools have all the required fields that a marketer need to send e-mails for a successful e- mail marketing campaign. Facebook Marketing We all know that Facebook is the major social media platforms for everyone. Be it business or individual you have enjoyed using Facebook. As per the information on Wikipedia, Facebook, Inc. is an American online social media and social networking service company based in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. Facebook has been the best platform for most of the small business owners even for startups to market their business easily with no cost. Let us discuss how we can do the Facebook Marketing and get the best ROI from it. Facebook is popular for the both individual usage as well as business usage. For Business you can create pages, groups and spread your business in many of the communities already present in the Facebook. Your business may be local or global, you can reach to large number of audiences without any doubt. Why Facebook Marketing? As already discussed in the above sessions Facebook is the largest and major social platform to reach the vast audience. You can reach your target audience as per the segmentation process. You have number benefits when you think that why you should focus on Facebook Marketing for your business. Some of them are • Generate leads. • Boost Branding. • Thought leadership. • Increase vast number of audiences. • Increase website traffic. • Customer acquisition. • Better customer interaction. • Reputation management. • Effective Feedback system. Things To Note In The Facebook Page: Name & Username: The name which you have given while creating the facebook page will appear here in the name section. You can create your own username of your own, you can click on the username and create your own username. Try to use your business name or brand so that people can find you easily. You will get an URL of facebook according to your username, so be sure of selecting the apt username. Even you can edit it anytime but there should be an availability of the username at that time. Invite Friends: If you already have an account and the page is correlated to your account then you will get a pop up below as shown. You can Invite Friends to like your page and follow the page. Add Button: If you click on the add button, You will get a pop up as shown in the below image. This is one of the call to action button which can help you for the conversions. Facebook Marketing Tools: Use social media marketing tools to schedule the facebook posts and do them with one click. You can save lot of time and at the same moment you will not miss anything to reach your prime audience when they are online. There are some of the top and known tools available on the marketing as free and paid versions. Some of the mare: tasks. Web development is also known as website development. Web development is the coding or programming that enables website functionality, per the owner's requirements. It mainly deals with the non-design aspect of building websites, which includes coding and writing markup. Web development ranges from creating plain text pages to complex web-based applications, social network applications and electronic business applications. Web programming, also known as web development, is the creation of dynamic web applications. Examples of web applications are social networking sites like Facebook or e- commerce sites likeAmazon. The good news is that learning web development is not that hard! In fact, many argue it’s the best form of coding for beginners to learn. It’s easy to set up, you get instant results and there’s plenty of online training available. A lot of people learn web coding because they want to create the next Facebook or find a job in the industry. But it’s also a good choice if you just want a general introduction to coding, since it’s super easy to get started. There are two broad divisions of web development – front-end development (also called client- side development) and back-end development (also called server-side development). Front-end development refers to constructing what a user sees when they load a web application – the content, design and how you interact with it. This is done with three codes – HTML, CSS and JavaScript. HTML, short For Hyper Text Markup Language, is a special code for ‘marking up’ text in order to turn it into a web page. Every web page on the net is written in HTML, and it will form the backbone of any web application. CSS, short for Cascading Style Sheets, is a code for setting style rules for the appearance of web pages. CSS handles the cosmetic side of the web. Finally, Javascript of a scripting language that’s widely used to add functionality and interactivity to webpages. Back-end development controls what goes on behind the scenes of a web application. A back- end often uses a database to generate the front-end. The traditional way to learn web development is to enroll in a university or trade school course. However, it can be costly – and what’s more, the web evolves so fast that schools often can’t keep up! Luckily, there’s plenty of good quality coding training available here on the Internet. What better place to learn web development than the web itself? A particular training recommendation is TreeHouse. This is because it has a focus on web development, is recommended by many of the world’s most trusted and recognized web developers and most of its teachers are themselves web developers. The web development hierarchy is as follows: • Client-sidecoding • Server-sidecoding • Databasetechnology What is CMS? A content management system (CMS) is a software application that can be used to manage the creation and modification of digital content. CMSs are typically used for enterprise content management(ECM) and web content management (WCM). ECM typically supports multiple users in a collaborative environment by integrating document management, digital asset management and record retention. Alternatively, WCM is the collaborative authoring for websites and may include text and embed graphics, photos, video, audio, maps and programme code that display content and interact with the user. Common Features: The core CMS features are; indexing; search and retrieval; format management; revision control; and management. Features may vary depending on the system application but will typically include: • Intuitive indexing, search and retrieval features index all data for easy access through search functions and allow users to search by attributes such as publication dates, keywords or author. • Format management facilitates turn scanned paper documents and legacy electronic documents into HTML or PDF documents. • Publishing functionality allows individuals to use a template or a set of templates approved by the organization, as well as wizards and other tools to create or modify content.