Digital Marketing Strategy + Campaigns, Slides of Digital Marketing

Download Digital Marketing Strategy + Campaigns and more Slides Digital Marketing in PDF only on Docsity! DIGITAL MARKETING STRATEGY IMPLEMENTING DIGITAL MARKETING CAMPAIGNS Digital Marketing Strategy + Campaigns Learn the end-to-end marketing process from developing a successful marketing strategy to implementing digital marketing campaigns. FUTURE SKILLS BUNDLE Industry partners: 2 | D IG ITAL MARKE TING STR ATEGY + CAMPAIGNS DURATION : • 100% online, 6 weeks, 8-10 hours per week (per course) • Total of 12 weeks or 96-120 hours across both courses PRICE: $1,782 GST inc. (save 10%) PREREQUISITES / LEVEL OF STUDY: There are no prerequisites. METHOD OF STUDY: Online study, including interactive videos, assignments, prescheduled webinars, and a 1:1 online session with mentors and industry experts. ENROLMENT: You can enrol online at any time, the whole process only takes few minutes. Our Digital Marketing Strategy + Campaigns bundle is best suited for: · Junior marketing professionals working on the client side for a medium/large enterprise eg. marketing assistant/co-ordinator/ exec/associate/specialist. · Return to work mid-senior level marketing professionals working on the client side for a medium/large enterprise · An entrepreneur with a startup or side hustle, including small business owners Who this bundle is for BUNDLE OVERVIEW 5 | D IG ITAL MARKE TING STR ATEGY + CAMPAIGNS Digital credential The cutting-edge skills you’ll learn are rigorously assessed and recognised by both a leading university and key employers in the field of study through a digital credential. Connect with industry Our courses are designed with high profile partners to ensure you’re job ready, learning practical skills that align with industry best practice. Real world skills Our project-based assessments mean you’ll roll up your sleeves and create a project for a real world business scenario, allowing you to see the immediate impact of your learning within your organisation. 100% online flexible learning The freedom of online learning means you can study whenever you want, wherever you want, in a manner that suits your work and lifestyle. Collaborative online experience Never feel like you’re studying alone and feel supported with our team of expert industry mentors, SMEs, and the learner success team. RMIT Online is for students who want real world training from industry professionals. We call this the RMIT Online edge. Get ready to sharpen those skills. Why study with RMIT Online THE RMIT ONLINE EDGE 6 | D IG ITAL MARKE TING STR ATEGY + CAMPAIGNS Digital Marketing Strategy Learn how to develop the strategic mindset and acquire the necessary knowledge to roll out a successful digital marketing strategy. WHAT YOU’LL LEARN Review and what`s next? • Review your pitch and peer review • Develop your digital marketing skills • The future of digital marketing Project: Feedback and results MODULE 6 What is digital marketing and who is your audience? • What is digital marketing? • Know your customer • Customer journey Project: Create a persona MODULE 1 ODULE 1 Building an audience • Social media marketing • Facebook advertising • Email marketing Presentation: Pitch your solution MODULE 4 ODULE 1 Define your messaging • Marketing mix • Unique selling points • Customer journeys Project: Complete your marketing mix analysis MODULE 2 Measuring your campaigns and plan your strategy • Measurement and optimisation • Plan your strategy • Present your strategy Project: Your digital marketing strategy MODULE 5 How will customers find you? • Content marketing • Understanding SEO • Understanding SEM Project: Your search engine plan MODULE 3 7 | D IG ITAL MARKE TING STR ATEGY + CAMPAIGNS Implementing Digital Marketing Campaigns Master the latest digital marketing tools including Facebook, Google Ads and Google Analytics. WHAT YOU’LL LEARN MODULE 1 Getting started with a digital marketing campaign • Starting a digital marketing campaign • Paid, owned, and earned channels • Business and marketing challenges Milestone: Write a campaign brief and digital media plan MODULE 3 Search and display • Defining and setting up campaigns • Search Engine Marketing (SEM) • Google Ads Milestone: Create a Google Ads campaign MODULE 5 Email and retargeting • Email marketing and retargeting • Segmentation and automation • Examine campaign ecosystems Milestone: Create a campaign ecosystem MODULE 2 Setup a digital marketing campaign for success • Design a digital hub • Hub optimisation • Web analytic fundamentals • Data privacy and responsibilities Milestone: Create a digital hub MODULE 4 Social media marketing • Exploring social media channels • Facebook Ads Manager • LinkedIn advertising Milestone: Determine which social channels to use MODULE 6 Report, analyse, and interpret • Reporting and data • Analysing data and optimisation • Conversion Rate Optimisation (CRO) • Interpreting data • Campaign recommendations Milestone: Finalise your campaign