Digital notes in marketing, Study notes of Digital Marketing

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Lela gy INTEGRATED <2 | LEARNING Pig ane) Us for Working Professionals I N D E X Programme introduction Who should apply Programme highlights Programme objectives WILP presence and impact Student learning outcomes Learning methodology Experiential learning Programme curriculum Eligibility criteria Fee structure Remote lab Courses Description Mode of examinations How to apply Students speak 01 02 03 04 05 06 07 08 09 10 11 12 14 15 18 20 Pursue the programme without any career break Online classes conducted mostly on weekends 4 Semester MBA in Digital Business programme UGC approved programme for Working professionals Programme Highlights Leveraging those technologies to design, build, and manage Digital businesses Allows participants to learn about emerging technologies MBA in Digital Business APPLY NOW03 Fee submission option using easy - EMI with 0% interest and 0 down payment Become a part of Elite and Global BITS Pilani Alumni community The programme uses a Continuous Evaluation System to assess the learners Students to apply concepts and techniques learnt during the programme. Blend of foundational sciences, core technologies and execution management Programme Objectives Developing understanding of digital business practices, processes, design, strategies. Customer centricity and customer experience management in digital world Data-driven decision making for digital businesses Designed for entrepreneurs, Digital startup employees and aspirants Emerging tech for operational enhancements. MBA in Digital Business APPLY NOW04 43+ Years of Educating Working Professionals 1,14,000+ Working Professionals Graduated 43,700+ Working Professionals Currently Enrolled 1100+ Faculty Members 46+ Programmes MBA in Digital Business APPLY NOW05 WILP Presence and Impact Project Work The fourth semester offers an opportunity for learners to apply their knowledge gained during the programme to a real-world like complex project. The learner is expected to demonstrate understanding of vital principles learnt across semesters and their ability to successfully apply these concepts Case studies & Assignments Carefully chosen real-world cases & assignments are both discussed and used as problem-solving exercises during the programme Continuous Assessment The assessment includes graded assignments/quizzes, mid-semester and comprehensive exam Experiential Learning MBA in Digital Business APPLY NOW08 The programme emphasises on Experiential Learning that allows learners to apply concepts learnt in classroom in simulated and real work situations Exposure to contemporary software packages in the Analytics Lab that can be accessed remotely by the students MBA in Digital Business APPLY NOW09 Programme Curriculum First Semester ● Financial and Management Accounting ● Managerial Economics ● Quantitative Methods ● Managing People & Organizations Second Semester ● Marketing ● Financial Management ● Strategic Management & Business Policy ● Digital Business Design Third Semester ● Digital Strategies for Business ● Digital Technologies and Analytics ● Digital Customer Experience Management ● Operations Management Fourth Semester ● Elective 1 ● Elective 2 ● Project General Pool of Electives ● Introduction to Fintech ● Financial Analytics ● Blockchain and Applications ● Supply Chain Analytics ● Analytics for Marketing ● Digital Marketing ● AI and Machine Learning for Digital Business ● Digital Manufacturing and Logistics ● Entrepreneurial Finance Choice of Electives is made available to enrolled students at the beginning of each semester. A limited selection of Electives will be o ered at the discretion of the Institute. Eligibility Criteria To apply, candidates must possess one of the following qualifications: Employed professionals holding an Integrated First Degree of BITS or its equivalent such as B.E. / M. Sc. in relevant disciplines, with at least 60% aggregate marks, and minimum one year work experience after the completion of the degree in relevant business domains. OR Employed professionals holding a three year undergraduate degree in such areas as Mathematics, Statistics, Science, Economics, Commerce, and Business Management, with at least 60% aggregate marks and having studied one course in mathematics or statistics at the high school or higher level, and with minimum two years of work experience after the completion of the degree in relevant. MBA in Digital Business APPLY NOW10 13 The databases such as "Prowess” are also made available to the students so that they can download the information The Lab also hosts a simulation on working capital management that gives the students rich experience in managing the working capital and increases their absorption through experiential learning The Management Lab is equipped with software, simulations, and digital resources that students can leverage in core areas of management The simulations help improve the decision-making skills, business competence and integrating the application of learnings from various courses Students get access to the digital collection of professionally produced multimedia case studies, interviews, and peer-reviewed journals by renowned authorities in diverse subject areas Management Lab With the Microsoft Project software, the students can plan, schedule, track, collaborate to successfully execute projects MBA in Digital Business APPLY NOW Such as Global Business Management, Finance, Accounting, Economics, Marketing & Sales, Strategy, Technology, and Operations MBA in Digital Business APPLY NOW14 Courses Description Analytics Lab The course would equip you to gain insights into customer behavior, create pro table value propositions, and develop digital product offerings. Digital Marketing The course would help you devise strategic advertising and promotional programs to drive customer traffic to your website and maximize revenue. It would cover the concepts of Search Engine Optimization. Search Marketing and Social Media marketing, among other things. Digital Strategies for Business We shall cover successful strategies adopted by digital firms to achieve operational excellence, platform development, and creativity management. Digital Manufactuing and Logistics The course deals with the architecture and operation of digital manufacturing, intelligent manufacturing systems, and the application of knowledge engineering to the manufacturing life cycle. Emerging Technologies and Analytics The course will introduce you to the application of cloud technology, blockchain, NLP, AI, and ML to modern firms. 15 MBA in Digital Business APPLY NOW Examination Mode Options applicable for students admitted in Batch starting in Jan 2024. Semester 1, 2 & 3 have Mid-Semester Examinations and Comprehensive These examinations are mostly scheduled on Friday, Saturday or Sunday. There will also be Quizzes/Assignments conducted online on the Learning Management System (LMS) as per the course plan for students. In the Semester 4 (Final Semester), the student will be doing a Dissertation/Project Work as per the Institution’s guidelines. Mode of Examination ● It is institute’s endeavour to offer two options on mode of exams at the time of the registration for each semester of the programme. However, please note that Option 2 as explained below is offered purely on the discretion of the institute. Availability of Option 2 is not assured and is subject to institute’s own assessment of the feasibility of providing it. ● Students will need to choose one from the available option/s provided by the institute at the time of registering for every semester. The two mode of exam options are explained below: Two Options on Mode of Examinations: 18 MBA in Digital Business APPLY NOW How to Apply Click here to visit the BITS Pilani Online Application Center. Create a login using your unique email ID and password. Once logged in, follow four essential steps: Step1 Step2 Step3 Step4 Download a PDF copy of the application form. Pay the application fee of INR 1,500 using Net banking/Debit Card/Credit Card. Print the downloaded Application Form and note your Application Form Number. Fill and submit your application form for your chosen program. In the printout of the downloaded Application Form, you will notice on page no. 3 a section called the Employer Consent Form. Complete the Employer Consent Form. This form needs to be signed and stamped by your organisation’s HR or any other authorised signatory of the company. Important: In view of work-from-home policies mandated by many organisations, a few candidates may not be able to get the physical forms signed by their HR/other authorised organisational representative. Such candidates may instead request an email approval to be sent to their official email ID by the HR using the format available through this link. On page 4, complete the Mentor Consent Form, which needs to be signed by your Mentor. Due to remote work policies, some candidates may struggle to get physical mentor signatures. They can request email approval using a provided format. 19 MBA in Digital Business APPLY NOW Who is a mentor: ● Candidates applying to Work Integrated Learning Programmes must choose a Mentor, who will monitor the academic progress of the candidate, and act as an advisor & coach for successful completion of the programme. ● Candidates should ideally choose the immediate supervisor or another senior person from the same organisation. In case a suitable mentor is not available in the same organisation, a candidate could approach a senior person in another organisation who has the required qualifications. Wherever the proposed Mentor is not from the same employing organization as that of the candidate, a supporting document giving justification for the same should be provided by the candidate’s employer. ● Candidates applying to B.Tech. programmes should choose a Mentor who is an employed professional with B.E./ B.S./ B.Tech./ M.Sc./ A.M.I.E./ Integrated First Degree of BITS or equivalent. Candidates applying to M.Tech., M.Sc., MBA, M.Phil programme should choose a Mentor who is an employed professional with: ● B.E./ M.Sc./ M.B.A./ M.C.A./ M.B.B.S. etc. and with a minimum of five years of relevant work experience. OR ● M.E./ M.S./ M.Tech./ M.Phil./ M.D./ Higher Degree of BITS or equivalent. Page 5 of the downloaded Application Form includes a Checklist of Enclosures/Attachments. Photocopies of these documents should be made, and applicants need to self-attest academic mark sheets and certificates. In the final step (Step 4), upload your printed Application Form, Mentor Consent Form, Employer Consent Form, and mandatory documents one by one. Accepted file formats for uploads include .DOC, .DOCX, .PDF, .ZIP, and .JPEG. The Admissions Cell will review your application for completeness, accuracy, and eligibility. Selected candidates will receive email notifications within two weeks of submitting their application with all required documents. You can also check your selection status by logging in to the Online Application Centre. Students Speak 20 MBA in Digital Business APPLY NOW Avinash Balivada Lead Administrator, WIPRO Technologies The programme from BITS Pilani WILP has been nothing short of remarkable for me. From the moment I entered the programme, I was impressed by the depth of knowledge and expertise that the faculty brought to the table. I found this programme quite aligned with my current job role and equipped me with the right administrative and management skills. Sneha Ramachander Digital Marketer, Adobe This programme was recommended by one of my friends as I was looking forward to gaining some expertise in digital business domain. I embarked on this journey of pursuing a programme from BITS WILP with high hopes. Little did I know that this programme would not only meet but far exceed my expectations. The programme is well-structured and has remarkable faculty. Sylvester Jayan P R Digital Marketing Analyst, Zoho Corporations As I work for numbers, I was looking for a programme that would help me expand my career. When I came across this programme from BITS Pilani WILP, I knew this is what I really needed to achieve my career goals. This programme has steered me towards acquiring expertise in the field which has greatly contributed to my current role within my organization and enabled me to master critical skills without taking any career break.