Understanding Technology Market Acceptance: A Business Perspective, Slides of Business Administration

Download Understanding Technology Market Acceptance: A Business Perspective and more Slides Business Administration in PDF only on Docsity! Lecture 3 1. Discussion of chosen technologies 2. Lecture Technology and Market Acceptance 3. Case for Thursday Docsity.com Technology and Market Acceptance • Because something can be made does not mean that it should be made or that anybody will buy it Docsity.com Grand Challenges of the 21st Century Discover a methodology for moving Technology efficiently from a University or Industrial Laboratory to commercial exploitation This methodology is much more complex than any technology Docsity.com Technology driven vs Market driven • Technology Driven- we have a technology- now what do we do with it. – What examples can you think of? • Market driven- we have a need- what is the best way of satisfying it, i.e. what is the solution (partial or complete) to a problem. – Name some unresolved problems Docsity.com The Triangle -One way of looking at the business risk of moving into a new technology Market TechnologyCompany Docsity.com Consider “Business to Business”. . . Docsity.com How does Technology Development fit into Business Processes There are three Business Processes all people and activities in the company couple into one or more of these processes 1. Strategic- Answer the questions and implement the answers- What do we wish to be? Who are our customers? What is our value proposition? What are our products? How do we bring these products to the customer? What are our competencies? Who are our competitors? Who are our partners? How do we adopt to changing business conditions? Etc., etc. Docsity.com • Strategic Processes – How does technology couple into this process? • IT companies • Advanced statistical marketing • Feedback from customers • Investment in technology prediction products • Decision making • Organizational software • Communications technology How does Technology development fit into Business Processes (cont.) Docsity.com