Digital Printing in Spanish Ceramic Tile Cluster: A Case Study on Disruptive Innovations, Lecture notes of Management Theory

Download Digital Printing in Spanish Ceramic Tile Cluster: A Case Study on Disruptive Innovations and more Lecture notes Management Theory in PDF only on Docsity! Seminar in Strategic Management Article Analysis Disruptive Technological Innovations as New Opportunities for Mature Industrial Clusters. The Case of Digital Printing Innovation in the Spanish Ceramic Tile Cluster Name: Islam Mahrous ID: 17126058 Submission Date: September 30th 2019 1. Introduction: Over the last few decades, many studies have focused on the role that incremental innovations play in cluster contexts. However, few authors have analyzed the impact of disruptive innovations on these entities. The present research analyses the emergence, development and dissemination of a disruptive technological innovation in an industrial cluster. In particular, This technological change ended up revolutionizing what was considered a mature and stable sector. In short, we will describe how a disruptive technological inno- vation is capable of renewing the life cycle of a cluster favouring the recovery of competitiveness and, even, creating new opportunities for diversification. 2. Subject/Title: • We study the case of the introduction of inkjet printing technology in the Spanish ceramic cluster as a paradigm of how a disruptive innovation can impact the industry’s value chain. • This work focuses on analyzing the appearance of disruptive technological innovation in the heart of the Spanish ceramic tile cluster. We refer to the so-called digital printing technology or inkjet technology 3. Analysis: • The present study focuses its research context in the ceramic industry and more specifically in the Spanish ceramic tile cluster. On the other hand, it is based on the analysis of the digital printing technology introduction in the cluster. The digital printing technology could be considered as a disruptive technological innovation as we will expose subsequently. • The Spanish ceramic tile cluster produced in 2016 the 94% of the total of the ceramic tiles manufactured in Spain. The 80% of Spanish ceramic tile companies are located in this area ( • It is composed of about 100 end-product companies and over 1000 related-companies that are performing secondary activities. The business volume achieved in 2016 reached 4800 million of euros • Our research has benefited from the fact that one of the researchers has developed part of his professional career in one of the leading companies of the Spanish ceramic tile cluster • In this way, we have been able to observe the phenomenon: • In its natural situation; • In real time • With a preferential situation to access to information related to the phenomenon 4. Outcomes: • We had the opportunity to meet with other relevant figures as well which, not belonging to the ceramic tile industry, are directly linked to the innovation under study. The com- panies or organizations interviewed are listed below: • New material suppliers (digital ceramic ink manufacturers). • Digital components suppliers (electronic components manufacturers for digital printing which belong to different inkjet clusters such as the Japanese or the English inkjet clusters). • Chemical products suppliers. These components are part of the digital ceramic inks (solvents and additives suppliers). • Tile manufacturers. These companies used the old printing technology and have assimilated the new technology over the time. • Companies from diverse industries that adopted the new technology in recent past. • Companies from diverse industries that were about adopting the new technology. These companies were willing to benefit from the ceramic sector experience in order to rapidly introduce the innovation in their respective sectors. • Technological institutes, not only those which belong to the ceramic field but also those belonging to other sectors such as textiles, plastics or building materials where digital printing had already been introduced or were about to. 5. Recommendations • Applying Disruptive Technology represented in Inkjet and 3D Printing as competitive advantage in the Ceramic Tiles Industry in the Private Section in Egypt.