E-Commerce Lesson 1: Understanding Types & Technologies, Exercises of Information Technology

Download E-Commerce Lesson 1: Understanding Types & Technologies and more Exercises Information Technology in PDF only on Docsity! E-COMMERCE – IT430 VU © Copyright Virtual University of Pakistan 1 Lesson 01 E-COMMERCE Course outline E-Commerce and its types, Internet and WWW Basics, Internet standards and protocols, IP addressing, Data communication on internet, Domain name system Networking devices – Bridges, Switches, Routers etc., Role of ISP’s on Internet, Getting Domain name and IP addresses, Understanding electronic mail Markup languages and the Web, Web designing using HTML, CSS and Java Scripting Client side & server side processing, Cookies, Maintaining state in a stateless environment, two tier/n- tier architecture Security issues on the internet, Firewalls, Proxy Server, Virtual Private Network Cryptography and Public key infrastructure (PKI), Certification Authorities and Digital Certificates, Digital signatures Technology Electronic Payment Systems – Virtual Pin payment system, Centralized account system, Electronic Check, E-Cash, SSL and SET based payment systems E-business– advantages/disadvantages, Paper and electronic catalogues Electronic Data Interchange (EDI) E-business models Internet marketing Data mining and knowledge discovery Process, OLAP, Types and business application of data mining E-business strategy, supply chain/value chain analysis and Porter’s model, role of e-commerce in competitive strategy E-banking, ERP Legal/policy issues in e-commerce –salient features of Electronic Transactions Ordinance, 2002 in Pakistan Territorial jurisdiction and conflict of laws, online contracts, online defamation, Copyright in Cyberspace Issue of ISP’s liability, domain-name and trade mark conflicts, privacy issue on the internet, Cyber crimes Suggested books Electronic Commerce (4th edition) by Gary P. Schneider Electronic Commerce : Security, Risk Management and Control by Greenstein & Feinman Electronic commerce – A Managerial Perspective by Turban et al. Absolute Beginner’s Guide to Networking (3rd edition) by Joe Habraken Creating a Web Page (5th edition) by Paul Mcfedries Web Security, Privacy & Commerce by Garfinkel & Spafford Data Mining – Concepts & Techniques by Han Kamber E-commerce – Strategy, Technologies and Applications by David Whiteley Internet Law in Canada (6th edition) by Michael Geist docsity.com E-COMMERCE – IT430 VU © Copyright Virtual University of Pakistan 2 E-Commerce definition Electronic commerce is an emerging concept that describes the process of buying and selling or exchanging of products, services and information via computer networks including the internet E-commerce classification A common classification of EC is by the nature of transaction: Business-to-Business (B2B): electronic market transactions that take place between organizations Business-to-Consumer (B2C): retailing transactions with individual shoppers – typical shopper at Amazon.com is a consumer Consumer-to-Consumer (C2C): consumer sells directly to consumers, examples -individuals selling in classified ads, auction sites allowing individuals to put up items for auction – e.g, e-bay Consumer-to-Business (C2B): individuals who sell products or services to organizations and those who seek sellers and conclude a transaction Intra Business (organizational) EC: all internal organizational activities involving exchange of goods, services or information, selling corporate products to employees, online training and cost reduction activities Non-Business EC: academic institutions, not-for-profit organizations, religious/social organizations and government agencies using EC to improve their operations, customer service and reduce expense Basic Definitions Web client- machine that initiates internet request Web server – machine that services internet request Browser - software at the client side to interact with web data Intranet – an internal network of computers confined to a single place Extranet – when two or more intranets are connected with each other, they form an Extranet – e.g, Virtual Private Network Internet – a global network of networks is defined as internet Internet presents a two-way client server communication model as shown in Fig. 1 below: Client-Server Model Fig. 1 What is the WEB? The Web is a protocol that uses the internet as the communication structure. It links documents stored in computers that communicate on the internet. It is based on Hypertext Transfer Protocol (HTTP) - native protocol of WWW designed for making web page requests. HTTP is a four step process per transaction 1. Client Makes an HTTP request for a web page docsity.com