Iconic Ads: Coca-Cola's 'Meet Joe Greene' & Pizza Hut's World Cup Campaign, Cheat Sheet of English

Download Iconic Ads: Coca-Cola's 'Meet Joe Greene' & Pizza Hut's World Cup Campaign and more Cheat Sheet English in PDF only on Docsity! TYPE OF MULTIMEDIA: Broadcasting Media BROADCASTING MEDIA: Television TELEVISION: Coca-Cola – “Meet Joe Greene” DESCRIPTION: In 1979, Coca-Cola and the NFL teamed up to bring Mean Joe Greene into America’s hearts. This ad has gone on to become one of the most famous commercials in Super Bowl history. It has also won several advertising awards including a Clio and a Cannes Gold Lion. This iconic commercial stars Joe Greene who at the time played defensive tackle for the Pittsburgh Steelers. In the ad, a young boy selflessly shares his bottle of Coke with Greene who is clearly down about a rough game. Touched by this offer, Greene tosses the kid his jersey with the classic line, “Hey kid, catch!” The famous TV commercial took a lot of work to be made. In fact, Joe Greene reportedly had to drink 2.25 gallons of Coca-Cola before he got the line just right. It was worth the effort since we still talk about the ad to this very day. Another Super Bowl’s regular guest, please welcome Coca-Cola. Coca-Cola is also famous for making good advertisements, but they really knew what they were doing in 1979. Picturing a little boy sharing his bottle of Coke with Joe, this ad did more than just advertise its brand and product. It softened the tough-guy image that Joe Greene was stuck with as well as touched the audiences’ heart through featuring a meeting-hero moment. So it was a commercial, but like a short movie, capturing the audience and flooding them with an emotional rush. It seems everyone agreed because apart from its fame, it won several awards including a Cannes Gold Lion. Moving on to more current commercials, we can see that the commercial world is not yet to die. TYPE OF MULTIMEDIA: Broadcasting Media BROADCASTING MEDIA: Radio RADIO: Pizza Hut- World Cup Ad Campaign DESCRIPTION: Pizza Hut rolled out a football focussed digital marketing campaign which aimed at delivering sales during the summer’s world cup. With a fast tone, it creates a hurry to grab the offer. The voice-over is given by Aladdin Abu Bakr El-Gendy Though it’s a bit loud and fast, this popular chain gained a lot of popularity. While it won’t be my personal favorite, it really stuck out to the audiences, and we do this all for the audience only right? So, amazing attempt in catching the audience’s attention. The digital and direct mail activity, created by Blue Barracuda and Elvis, attempts to push consumers to a dedicated microsite. On the site, which uses Facebook Connect, users can play an online football game with the chance of winning prizes. These prizes include a Samsung 40" LCD TV, Blu-ray discs, PlayStation 3 consoles, and football games, as well as a fridge full of Pepsi and pizza. The agency said the campaign was a new approach for the brand, as it used lifestyle photography in an effort to connect with customers on a more emotional level. Pizza Hut is also to launch a range of new products, such as Footie Feast Pizza and Loaded Potato Skins, with the activity encouraging consumers to sample the new offerings. Pizza Hut is part of the PepsiCo group and known for its cheesy crust pizzas. In Belgium, you can eat in one of the 98 restaurants or you can use their delivery service. You can also order the cheesy Pizza Hut goodness via UberEats, Deliveroo, Takeaway and such. And when you say ‘Dolle Dinsdag’ in Belgium, most people will think about Pizza Hut too. TYPE OF MULTIMEDIA: Broadcasting Media BROADCASTING MEDIA: Movie MOVIE: Toy Story- Etch-a-Sketch DESCRIPTION: The Etch a Sketch (or simply known as Etch) is a magic screen art pad made by the Ohio Art company. It is one of Andy's toys in Toy Story and Toy Story 2, where it plays a supporting role in both films. Disney not only placed a product within their film, they made a character out of it! Toy Story’s Etch character is based upon the popular kids toy Etch-A-Sketch. In Toy Story 2, our beloved characters Buzz, Rex and the rest gather round Etch in order to sketch a plan of how to rescue Woody from Al’s Toy Barn. Etch is used also to sketch a drawing of Al, a man who the toys call “the chicken man.” The movie sported the original, 1970s version of the toy, perhaps as this was more well known amongst parents who may have been watching the film with their children. Etch is a red 1970's Etch–a– Sketch pad. It is one of Andy's many toys. Etch is able to draw quickly and, not surprisingly, very well. Such sketches include guns, portraits of Buzz, Woody and Al, Hangman nooses, and even semi- complicated maps. This is its only way of communication as it is unable to talk. Etch's way of moving around is by waddling, like Mr. Spell and See 'n Say do. Etch usually lives in Andy's toy box, but on rare occasions it can also be seen living on top of Andy's bookshelf. TYPE OF MULTIMEDIA: Broadcasting Media BROADCASTING MEDIA: Television TELEVISION: McDonald’s – “The Showdown” DESCRIPTION: Two of NBA’s greatest, Larry Bird and Michael Jordan, play HORSE with a Big Mac and fries as the prize. They start with easy shots and gradually get more complicated. This funny premise was enough to cement the commercial as one of the best in pop culture history. The iconic ad was created by an agency called Leo Burnett, and it aired during Super Bowl XXVII. The phrase “nothing but net” came from the commercial, and it’s been used ever since. McDonald’s struck gold with “The Showdown.” 90 million viewers watched the commercial when it was released, and it’s still talked about among sports fans. The greatest Super Bowl commercial featuring pro athletes should, in theory, involve football players, but this Super Bowl XVII ad with MJ and Larry Legend playing a game of horse for a McDonald’s Big Mac and fries takes the cake. The one and a half-minute spot opens with Jordan, wearing matching T-shirt and shorts combo that will make you yearn for the early '90s, walking into a practice gym with a bag of McDonald’s food. Bird challenges him to a shooting contest for it. Things escalate, and they wind up trying to make a shot from the top of the Hancock Center in Chicago. The commercial was such a hit that McDonald’s brought it back in several iterations: Jordan repeated it in a shooting contest with Marvin the Martian, a spot that inspired the movie “Space Jam.” During Super Bowl XLIV, current NBA superstars Dwight Howard and LeBron James rehashed the commercial, competing in a dunk contest. It ended with Howard shattering the backboard and Larry Bird walking off with the McDonald’s bag.