Exam 1 | ADV 334 - International Advertising, Quizzes of Banking Law and Practice

Download Exam 1 | ADV 334 - International Advertising and more Quizzes Banking Law and Practice in PDF only on Docsity! TERM 1 First wave of globalization DEFINITION 1 -Improvements in transportation and technology-lower tariff barriers TERM 2 World Economic Crisis DEFINITION 2 -Two world wars-Period of strong nationalism-High tariffs and quotas TERM 3 Second wave of globalization DEFINITION 3 -Creation of International Monetary Fund (IMF) and General Agreement on Tariffs and Trade (GATT)-Trade and investment-Migration and movement of people-Capital and investment movement TERM 4 Third wave of globalization DEFINITION 4 -Progress in transport and communication technology- Lowered barriers to foreign investment-Small firms boost TERM 5 Four basic aspects of gloablization DEFINITION 5 -Trade-Capital and investment movements-Migration of people-Dissemination of knowledge TERM 6 Americanization/Westernization DEFINITION 6 Influence of the US on pop culture, technology, business practices, etc TERM 7 Cultural Imperialism DEFINITION 7 Creation of an unequal relationship between civilizations- favors the more powerful civilization TERM 8 Top 3 Countries to Adspend Growth DEFINITION 8 1. USA2. China3, Argentina TERM 9 New Markets DEFINITION 9 BRIC (Brazil, Russia, India, China) TERM 10 The Global local Paradox DEFINITION 10 The more people know about other countries and cultures, the more they become aware of their own national and cultural identity TERM 21 Advantages of Product Standardization DEFINITION 21 -cheaper-Advertising= easier-Better for durable, good products TERM 22 Pros and cons of Product Adaptation DEFINITION 22 Advantages:-regional preferences-Produce locallyDisadvantages:-can be expensive-more complicated and costly TERM 23 Color Preferences DEFINITION 23 Blue is the most transferable among cultures. Means calm, clean, clear TERM 24 Marketing Mix: Place DEFINITION 24 -Channels used to move the product from manufacturer to consumer-Where you choose to have your product soldBetween nations:-indirect export, direct export, manufacture abroadWithin nations:-distribution to consumers TERM 25 Marketing mix: Price DEFINITION 25 -Standardize or Special-Supply and demand-Price can vary by market-Advertisers do not control thisDifferential pricing strategy because of:-Product position, place selection, promotional periods TERM 26 How is advertising different from other types of promotion? DEFINITION 26 --Paid, non-personal comm. by an identified sponsor-about an organization, product, service, or idea-no immediate feedback, expensive to specialize-cost effective TERM 27 Sales promotion DEFINITION 27 Provides extra value to...sales force, retailers, ultimate consumer TERM 28 Publicity (How is it different?) DEFINITION 28 Not paid forsometimes unfavorable2 way communication, not sellingHigh credibility, low costNot always under company control TERM 29 Stimulating Publicity DEFINITION 29 -Cheap celebrities-Interviews-Newsletters-Seminars-Sponsor community projects TERM 30 Sponsorships DEFINITION 30 Public relations toolUsed to increase awareness of the sponsoring company TERM 31 Personal Selling DEFINITION 31 -Seller attempts to assist and persuade a consumer-Plays a greater role in international markets due to US gov't regulations-Person-to-Person communication TERM 32 What is a brand? DEFINITION 32 -Trade mark-Augmented product-Image associated with a company or product-Association network for the consumer TERM 33 Brand Equity DEFINITION 33 -Brands are corporate assets-Financial brand valuation consists of: financial analysis brand analysis brand strength score -Basis of brand equity is mindshare: existence of brand in consumers mind consumer equity: influence on buying behavior TERM 34 Main types of brand architecture DEFINITION 34 Corporate branding:corporate name used for all products and servicesEndorsement branding: sub brands linked to corporate brand or umbrella brandProduct branding: each product/service is individually branded TERM 35 Umbrella Brands DEFINITION 35 Borrowing some of the positive mindspace from an established brand to create mindspace for a new product TERM 46 Hofstede: Uncertainty Avoidance DEFINITION 46 Strong UA: clarity, structure, punctuality, competence, scientific control(Portugal, Belgium, Japan, France, Mexico)Weak UA: comfortable with ambiguity, chaos, fast adoption of innovations (Sweden, UK/Ireland, USA, Netherlands) TERM 47 Global Leadership and Organizational Behavior Effectiveness (GLOBE) DEFINITION 47 Differentiates between societal leadership and societal practices (behaviors that reflect "what is") and values ("what should be")-more current data than Hofstede but small sample TERM 48 GLOBE 9 Dimensions DEFINITION 48 1. Assertiveness2. Uncertainty Avoidance3. Power Distance4. Collectivism I5. Collectivism II6. Gender Egalitarianism7. Future Orientation8. Performance Orientation9. Humane Orientation TERM 49 GLOBE: Assertiveness DEFINITION 49 Degree to which individuals in societies are assertiveness, confrontational, aggressive, and straightforward TERM 50 GLOBE: Uncertainty Avoidance DEFINITION 50 Extent to which members of a society strive to avoid uncertainty by relying on established social norms and practices TERM 51 GLOBE: Power Distance DEFINITION 51 Degree to which members of a society expect and accept that power is distributed throughout TERM 52 GLOBE: Collectivism I DEFINITION 52 Degree to which members of a society encourage and reward distribution of resources and collective action TERM 53 GLOBE: Collectivism II DEFINITION 53 Extent to which members of a society express pride, loyalty, and cohesiveness in their groups, organizations or families TERM 54 GLOBE: Gender Egalitarianism DEFINITION 54 Degree to which a society minimizes gender role differencesHigh:-more women in positions of authority-Less occupational sex segregation TERM 55 GLOBE: Future Orientation DEFINITION 55 Degree to which members of a society engage in future- oriented behaviors such as planning, investing, and delaying gratification TERM 56 GLOBE: Performance Orientation DEFINITION 56 Degree to which a society encourages and rewards group members for performance improvement and excellence TERM 57 GLOBE: Humane Orientation DEFINITION 57 Degree to which a society encourages and rewards group members for performance improvement and excellence TERM 58 GLOBE: Humane Orientation DEFINITION 58 Extent to which a society encourages and rewards its members for being fair, altruistic, friendly, caring, and kind to others TERM 59 Electronic Interpersonal Communication DEFINITION 59 -Japanese use voicemail less-Numbers of online friends vary- More blogging in Asia, but less self disclosure-When using new technology, people retain their communication style