Consumer Behavior: Term 1 - Definitions and Concepts, Quizzes of Consumer Behaviour

Download Consumer Behavior: Term 1 - Definitions and Concepts and more Quizzes Consumer Behaviour in PDF only on Docsity! TERM 1 Consumer Behavior DEFINITION 1 the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. TERM 2 Which is not an application of Consumer behavior? a. marketing strategy b. Human resource behavior c. legal policy d. informed consumers DEFINITION 2 b. human resource behavior TERM 3 equity DEFINITION 3 difference between all the benefits derived from total products and all the costs of acquiring. TERM 4 Which of the following is true regarding changes in American cultural values A. shifts in cultural values are not observable B. changes in values rend to occur quickly C. changes in values tend to occur evenly across ind and groups D. there is substantial variance in values across individuals and groups DEFINITION 4 D. there is substantial variance in values across individuals and groups TERM 5 which of the following has not been found to be a top motive for organic purchases A. Lower cost B. heath C. taste D. food safety E. environment DEFINITION 5 A. lower cost