Download Exam 1 Review | MKT 4325 - International Marketing and more Quizzes Digital Marketing in PDF only on Docsity! TERM 1 GBDC: Identify ____ (5) DEFINITION 1 market product partner financial risk transport logistics TERM 2 goal vs objective DEFINITION 2 GOAL: broad scope, general, intangible, abstract, non-validated OBJECTIVE: narrow scope (specific), precise, tangible, concrete, validated TERM 3 GO's Goal: DEFINITION 3 to develop sustainable growth globally by strategically identifying markets and exporting USA made/ branded goods/ services to the world TERM 4 GO Objectives DEFINITION 4 GO has $500 million in revenue- want aggregate 5% expansion of sales- make sustainable IRR or 20% TERM 5 Financial vs NFQ Measurements DEFINITION 5 Financial: gross margin, COGS, business expenses, gross profit, IRR NFQ (non-financial quantifiable) units sold, market share, market penetration, market research results TERM 6 budget DEFINITION 6 - project/ analyze income & expenses- plan for financial objectives- assess impact of financially related action to entire project TERM 7 MARKET considerations DEFINITION 7 1. economical2. geopolitical3. societal4. logistical (infrastructure) TERM 8 PRODUCT considerations DEFINITION 8 Good: tangible capital: depreciable, extended life cycle consumable: expense, limited life cycle Service: intangible: provides personnel/ enterprise solutionsCombinationMarket entry barriers, quality, uniqueness, price competitiveness, logistically adaptable, utility of good, type of good (B2B, B2C, B2G, C2C), high/ low tech, labor content TERM 9 Product vs. Trade Driven DEFINITION 9 Product Driven: develop product and then market**** Trade Driven: identify market, then develop product for which there is a need TERM 10 PARTNER considerations DEFINITION 10 flexibility (us); adaptability (them)integrityhistory: business profileownershipsizefinancial strengthcompatibilitywillingness to: a.) Prioritize b.) Investnature of relationship
