Exam 1 | SPM 3783 - SPORTS PUBLIC RELATIONS, Quizzes of Sport Marketing

Download Exam 1 | SPM 3783 - SPORTS PUBLIC RELATIONS and more Quizzes Sport Marketing in PDF only on Docsity! TERM 1 Sports public relations DEFINITION 1 managerial communication based function designed to identify a sports organizations key publics, evaluate its relationships with those publics, and foster desirable relationships between the sport organization and those publics TERM 2 public relations DEFINITION 2 the interactive marketing communication strategy that seeks to create a variety of mediums designed to convey the organizational philosophies, goals and objectives to an identified group of publics for the purposes of est. a relationship built upon comprehension, interest and support TERM 3 management function DEFINITION 3 senior level, strategic consideration. Broader than just a marketing activity TERM 4 communications-based activity DEFINITION 4 - public relations: communications at organized level- fundamental to fostering relationships TERM 5 media relations DEFINITION 5 designed to formulate and shape favorable opinion via mass media. what qualifies as mass media is now difficult for organizations to define and interact withshort term goal and oftern more reactive in nature TERM 6 media relation approaches DEFINITION 6 reactiveproactiveinteractive TERM 7 reactive DEFINITION 7 fielding and responding to inquiries TERM 8 proactive DEFINITION 8 point of the initiation is the organization TERM 9 interactive DEFINITION 9 developing mutually beneficial relationships with the media TERM 10 community relations AIM: DEFINITION 10 to enhance public understandig and to gain public approval and acceptance, leading to public supportlong term goal