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Key Concepts in Persuasion and Communication, Quizzes of Communication

Michigan State University (MSU)Communication

Important terms and definitions in the field of persuasion and communication, including attitudes, cognitive dissonance theory, the mcguire communication/persuasion matrix, cognitive response, and the elaboration likelihood model. These concepts provide a foundation for understanding how attitudes are changed and how communication can be used to persuade others.

Typology: Quizzes

2013/2014

Uploaded on 03/26/2014

tjkjr 🇺🇸

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Download Key Concepts in Persuasion and Communication and more Quizzes Communication in PDF only on Docsity! TERM 1 Persuasion DEFINITION 1 attitudes are changed TERM 2 attitude DEFINITION 2 mediator between info and behavior change TERM 3 Cognitive dissonance theory DEFINITION 3 anxiety and change occur when attitude and action conflict TERM 4 Mcguire Communication/persuasion matrix DEFINITION 4 input/output steps for persuasion TERM 5 Cognitive Response DEFINITION 5 Yield depends on articulation/rehearsal of thought valence

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