Limitations of Qualitative Research and Introduction to Quantitative Research, Quizzes of Banking Law and Practice

Download Limitations of Qualitative Research and Introduction to Quantitative Research and more Quizzes Banking Law and Practice in PDF only on Docsity! TERM 1 Limitations of qualitative research that is addressed by using quantitative research. DEFINITION 1 o Qualitative research is perceived as subjective o Qualitative research is susceptible to bias and error o Results from qualitative research cannot be generalized to a larger population TERM 2 What product category did we creative a creative brief for in class? DEFINITION 2 Movie/Entertainment TERM 3 There are 4 sources of measurement error DEFINITION 3 a. Respondent b. Situational c. Researcher d. Instrument TERM 4 3 basic types of coding DEFINITION 4 Name codes Quantitative codes Qualitative codes TERM 5 3 things to consider for your measurement to be practical DEFINITION 5 Economic Convenient Interpretable TERM 6 What level of measurement is the question, What is your sex? DEFINITION 6 Nominal TERM 7 Independent variable DEFINITION 7 what you are measuring that causes something else; assumed to be a casual factor TERM 8 dependent variable DEFINITION 8 what you are measuring that changes; observable attribute with value TERM 9 At what point in the questionnaire do you include question about age or demographic? DEFINITION 9 At the end TERM 10 Which level of measurement has a true zero? DEFINITION 10 Ratio TERM 21 Creative briefs can help you make information more what? DEFINITION 21 Shared, manageable and inspirational TERM 22 Categories for coding should follow what 4 rules DEFINITION 22 Appropriate Exhaustive Mutually exclusive Unidimensional TERM 23 Name the characteristics or variables that are typically assessed in long term tracking studies DEFINITION 23 Brand awareness Trial Repeat purchase Customer satisfaction Comparison with competitors brand TERM 24 When designing your survey, what are 4 key things to remember? DEFINITION 24 Stay focused on objectives Allow time for pretesting Treat respondents with respect Explain the purpose TERM 25 Slow turn around and lack of control (respondents) are disadvantages for which type of survey method? DEFINITION 25 Mail surveys TERM 26 James alexander talked with our class about research for what product? DEFINITION 26 Cable television programming The weather channel The outdoor channel TERM 27 How do you know if your creative brief is good? DEFINITION 27 Is it believable and supportable? Is it clear and simple? Is this the best way to introduce the product to your creative team? TERM 28 Name 4 methods used in quantitative research DEFINITION 28 Mail survey Telephone survey Online survey Personal interview TERM 29 Name things to avoid when designing questionnaires DEFINITION 29 Ambiguity Double barreled questions Irrelevance Jargon Abstractions Leading questions Sensitive issues Socially acceptable answers TERM 30 What is the first step in analyzing data DEFINITION 30 Editing or cleaning the data TERM 31 How many points is the final exam worth? DEFINITION 31 35 points