Consumer Behavior Terms and Definitions, Quizzes of Principles of Marketing

Download Consumer Behavior Terms and Definitions and more Quizzes Principles of Marketing in PDF only on Docsity! TERM 1 Consumer Behavior DEFINITION 1 Involves the actions and decision processes of individuals and households in discovering,evaluating,acquiring, consuming, and disposing of products TERM 2 Low-involvement Purchase DEFINITION 2 A routine buying decision TERM 3 High-involvement Purchase DEFINITION 3 A Complex buying decision made after extensive thought TERM 4 Motivation DEFINITION 4 An internal force that directs behavior toward the fulfillment of needs TERM 5 Psychological Needs DEFINITION 5 A need that arises in the socialization process TERM 6 Maslows Hierarchy of Needs DEFINITION 6 TopSelf actualizationesteemlove and belongingsafetyphysiologicalbottom TERM 7 Avoidance - Avoidance Conflict DEFINITION 7 Motivational Conflict that occurs when consumers must choose between two undesirable alternatives. TERM 8 Approach - Avoidance Conflict DEFINITION 8 Motivational conflict that occurs when a consumer desires an alternative that has positive and negative consequences TERM 9 Approach - Approach Conflict DEFINITION 9 Motivational conflict that occurs when a consumer desires two objectives but cannot have both TERM 10 Perception DEFINITION 10 The process of reorganizing, selecting, organizing, and interpreting, stimuli in order to make sense of the world around us TERM 21 Generalization DEFINITION 21 Making the same response to different stimuli TERM 22 Discrimination DEFINITION 22 Making different responses to different stimuli TERM 23 Operant Conditioning DEFINITION 23 The use of reinforcement or punishment to shape behavior TERM 24 Attitude DEFINITION 24 A state of readiness with cognitive, emotional, and behavioral components, which reflects the beliefs of the consumer with regard to messages, brands, products, product characteristics, or other TERM 25 Cognitive DEFINITION 25 Knowledge about a products attributes not influenced by emotion TERM 26 Affective DEFINITION 26 Emotional feeling of like or dislike TERM 27 Behavioral DEFINITION 27 Tendency to act positively or negatively TERM 28 Information Processing DEFINITION 28 The process whereby consumers acquire, store, and evaluate the data they use in making decisions TERM 29 Encoding DEFINITION 29 The process of converting information to knowledge TERM 30 Memory DEFINITION 30 The brain function that stores and recalls encoded information; includes sensory, short-term, and long-term capacities TERM 31 Culture DEFINITION 31 The learned values, beliefs, language, and patterns of behavior shared by people in a society that are passed on from generation to generation TERM 32 Values DEFINITION 32 The shared norms about what is right to think and do; what culture considers to be worthy and desireable TERM 33 Subculture DEFINITION 33 A subset of people with shared values in a culture TERM 34 Social Class DEFINITION 34 A relatively stable division of society based on education, income, and occupation TERM 35 Reference Groups DEFINITION 35 A set of people whose norms and values influence a consumers behavior TERM 46 Customer Satisfaction Measurement Program DEFINITION 46 An ongoing survey of customers for the purpose of obtaining continuous estimates of satisfaction TERM 47 Quality DEFINITION 47 The degree of excellence of a company's product or services TERM 48 Service Quality DEFINITION 48 The expected and perceived quality of all of the services an organization offers TERM 49 Subjective Assessment of Quality DEFINITION 49 The degree to which a product does what consumers would like it to do TERM 50 Objective Assessment of Quality DEFINITION 50 An evaluation to the degree to which the product does what it is supposed to do TERM 51 Static Quality DEFINITION 51 Quality that results when individuals or organizations perfect an accepted practice TERM 52 Dynamic Quality DEFINITION 52 Quality that results from a change that makes an existing standard obsolete TERM 53 Benchmarking DEFINITION 53 the systematic evaluation of practces of excelent organizations to learn new and better ways to serve customers TERM 54 Best Practices DEFINITION 54 The competencies of industry leaders that other organizations use as benchmarks TERM 55 Statistical Quality Control DEFINITION 55 The use of statistics to isolate and quantify production line problems that may cause product defects TERM 56 Malcom Balridge National Quality Award DEFINITION 56 A program designed to raise quality awareness and practice among U.S. businesses TERM 57 Market Segment DEFINITION 57 A homogenous group with similar needs,wants,values, and buying behavior TERM 58 Segmentation DEFINITION 58 Division of a market into homogenous groups with similar needs, wants, values, and buying behavior TERM 59 Target Marketing DEFINITION 59 The selection of specific homogenous groups of potential customers for emphasis TERM 60 Positioning DEFINITION 60 Creating an image or perception in the minds of customers about the organization or its products relative to the competion