Download Consumer Buying Behavior: Terms and Definitions and more Quizzes Principles of Marketing in PDF only on Docsity! TERM 1 buying behavior DEFINITION 1 the decision processes and acts of people involved in buying and using products TERM 2 consumer buying behavior DEFINITION 2 buying behavior of of persons who purchase products for personal or household use, not for business purposes TERM 3 level of involvement DEFINITION 3 an individuals intensity of interest in a product and the importance of the product for that person TERM 4 routinized response behavior DEFINITION 4 type of consumer problem solving process used when buying frequently purchased, low- cost items that require very little search and decision effort. TERM 5 limited problem solving DEFINITION 5 type of consumer problem solving process that buyers engage in when they purchase products occasionally and need to obtain information about an unfamiliar product category TERM 6 extended problem solving DEFINITION 6 type of consumer problem solving process employed when unfamiliar, expensive, or infrequently bought products are purchased TERM 7 consumer buying decision process DEFINITION 7 five stage purchase decision process that includes problem recognition, information search, evaluation of alternatives, purchases, and post purchase evaluation TERM 8 problem recognition DEFINITION 8 when a buyer becomes aware of a difference between a desired state and an actual condidtion TERM 9 information search DEFINITION 9 buyers search for product information that helps resolve the problem or satisfy the need TERM 10 internal search DEFINITION 10 information search in which buyers search their memories for information about products that might solve their problems TERM 21 perception DEFINITION 21 process of selecting, organizing, and interpreting information inputs to produce meanings TERM 22 motive DEFINITION 22 an internal energizing force that directs a persons behavior toward satisfying needs or achieving goals TERM 23 learning DEFINITION 23 changes in an individual behavior cause by information and experience TERM 24 attitudes DEFINITION 24 an individuals enduring evaluation, feelings, and behavorial tendencies toward an object or idea TERM 25 social influences on the buying decision process DEFINITION 25 social influences social factors roles and family influences reference groups and opinion leaders social classes culture TERM 26 roles DEFINITION 26 actions and activities that a person in a particular position is supposed to perform, based on expectations of the individual and surrounding persons TERM 27 reference groups and opinion leaders DEFINITION 27 group that positively or negatively affects a persons value, attitudes, or behavior group member who provides information about a specific sphere that interests reference group participants TERM 28 social class DEFINITION 28 open group of individuals with similar social rank. social class can affect peoples spending, savings, and credit practices
