Stats Terminology & Analysis: Coding, Descriptive Analysis, Histogram, Tabulation, Cross-t, Quizzes of Marketing Research

Download Stats Terminology & Analysis: Coding, Descriptive Analysis, Histogram, Tabulation, Cross-t and more Quizzes Marketing Research in PDF only on Docsity! TERM 1 Coding DEFINITION 1 The process of assigning a numerical score or other character symbol to previously edited data TERM 2 Codes DEFINITION 2 rules for interpreting, classifying and recording data TERM 3 Dummy coding DEFINITION 3 numerical 1 or 0, each number represents male or female TERM 4 effects coding DEFINITION 4 values -1 to 1 TERM 5 Class coding DEFINITION 5 coding assigning numbers to categories to identify some characteristic TERM 6 Descriptive analysis DEFINITION 6 transformation of raw data that describes basic characteristics such as central tendency and variation TERM 7 Histogram DEFINITION 7 graphical way of showing a frequency distribution in which height of bar corresponds to frequency TERM 8 Tabulation DEFINITION 8 orderly arrangement of data in a table showing the number of responses to each response category TERM 9 Cross-tabulation DEFINITION 9 comparing 2 groups of to compare how the respond to a question one variable in rows and the other on columns TERM 10 Contingency table DEFINITION 10 data matrix that displays frequency of some combination of responses to multiple variables