Exam 2 with Answer Key - Consumer Analysis - Chapters 8-16 | BMGT 451, Exams of Introduction to Business Management

Download Exam 2 with Answer Key - Consumer Analysis - Chapters 8-16 | BMGT 451 and more Exams Introduction to Business Management in PDF only on Docsity! BMGT451 — Spring 2006 (> \ A fe EXAM 2, Chapters 8-16 ‘ ( Part I: Multiple Choice Questions (Points Possible: 70) Please use the bubble-sheet to answer these questions, and use PENCIL so that you can A { UY erase mistakes. Please fill in the bubble of the letter corresponding to the option that best answers each question. Make sure to fill in the bubble completely. Each question is worth 2 points. C | 4 1. Which of the following is not a major step in perception? a. Attention b. . Interpretation c. Exposure @ Memory e. All of the above are major steps 2. Which of the following terms related to memory describes whether a piece of information that is somewhere in the brain can be accessed when called upon? a, Retrievability ‘ b. Accessible © Activation a. Availability e. None of the above 3. Comparative appeals are generally more effective for @ Lesser known brands b. Greater known brands c. + Small firms d, Large firms e. None of the above 4. are unknown to consumers or consumersare reluctant to admit them. a. Manifest motives @) Latent motives ¢. Ulterior motives d. Hidden motives e. None of the above 5. Task definition is the reason that a consumption activity is occurring. We discussed aspects of gift-giving versus self-use. Gift-giving generally produces a level of anxiety for gift givers as compared to purchases for self-use. Within gift-giving situations, a pift for a wedding is likely to be more in nature, while a birthday gift is likely to be more © Higher; utilitarian; fun b. Higher; unique; standard Lower; planned; surprising Lower; fun; utilitarian Lower; utilitarian; fun eae 6. What is the first step in any consumer decision process? a. Awareness of a particular brand b. Awareness of a particular product €) Recognition of a problem ” Consideration of budgetary constraints e. None of the above 7. High need for cognition individuals exhibit all of the following traits except: a. Enjoying effortful tasks b. Are more open minded c. Search for more information when making decisions a) Change their minds easily € High need for cognition individuals exhibit all of these traits 8. Which of the following terms occurs when a stimulus activates one or more sensory receptor nerves, and the resulting sensations go to the brain for processing? a. Perception ® Attention c. Interpretation ‘ 1 d. Encoding ec, None of the above G) All of the following describe a person’s lifestyle except: a, Itis an outward expression of one’s self-concept b. It influences needs and desires c. It influences consumption |. Most consumers are not fully aware of the influence of lifestyle @& All of the above describe lifestyle 10. The strength of learning is influenced by all of the following except: a. Involvement b. Mood Extinction * Importance e. All of the above influence the strength of learning 11. Which of the following is an example of positive versus negative framing? a. Consumer x likes cheese, versus consumer x dislikes all dairy products (®) Beef that is 98% fat free, versus beef that contains 2% fat A consumer communicates that they WILL go to the store, versus a consumer communicating that they will not go to the store d. All of the above are examples e. None of the above are examples 12. When considering the motivations of having a larger SUV versus not wanting to spend a lot on fuel, the consumer is faced with a type of conflict. a. Approach-approach Approach-avoidance ¢. Avoidance-avoidance d. All of the above e. 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Subjective feelings @ Shut down of cognitive thought All of the above are common elements 27. Ha consumer wanted to perform an external information search, they might do all of the following except: a. Search consumer reports on the internet b. Watch TV advertising for the product c. Seek experience with the product (i.e. test drive a car) d. Talk toa friend about the product All of the above are examples of external search (2s) Which of the following has a role in determining the degree of attention that an individual pays to a particular stimulus? — a. Motivation’ b. Opportunity+ i c. Ability + 4. Stimulus factors ( €. ) All of the above 29. Learning that occurs when an individual has little or no motivation to learn the material is known as: @) Low-invelvement learning b. High-involvement learning ’ c. Incidental Jearning d. Peripheral learning e. None of the above 30. Mothers shopping with their children are more likely to be influenced by the product preferences of their children than when shopping without them. This relates to the Purchase situation b.} Communication situation c. Usage situation d. Disposition situation e. None of the above 31. An attitude 1s: a. A broad set of standards for guiding behavior b. What we think about the objects that make up the world we live in. An enduring organization of motivational, emotional, perceptual, and cognitive processes with respect 1o some aspect of an individual’s environment. d. Our response tendencies toward some aspect of our environment. e. None of the above