Urban Journalism: Understanding Different Media Types and Techniques, Quizzes of Communication

Download Urban Journalism: Understanding Different Media Types and Techniques and more Quizzes Communication in PDF only on Docsity! TERM 1 Urban Dailies DEFINITION 1 They are Morning newspapers TERM 2 Hard News DEFINITION 2 quickly and soon news--killings. TERM 3 Soft News DEFINITION 3 Soft media is defined as those organizations that primarily deal with commentary, entertainment, arts and lifestyle. (background/feature oriented)-Johnny Depp donates costume for kids. TERM 4 Magazines DEFINITION 4 They have more specialized readership than newspapers. Stories must be tailored to address the interests of the specific audience. Lead times are long. TERM 5 Query Letter DEFINITION 5 A query letter is a formal letter sent to magazine editors, literary agents and sometimes publishing houses or companies. Begin with this...it's a "pitch"- outlining your story idea, selling your idea to the editor. TERM 6 Electronic media DEFINITION 6 Reaches 94%-223 million people in America- 12 and up - people spend 6-8 yrs.total in front of a T.V. TERM 7 Ways to get on Local TV news- DEFINITION 7 1.Send a news release 2.produce your own VNR 3.Send a media alert or advisory. TERM 8 News Releases for TV DEFINITION 8 identical to newspaper handouts, often serve as a media advisory, Goal: is to get the TV media to send a news team to do "package" TERM 9 Video News Release DEFINITION 9 A video news release (VNR) is a video segment created by a PR firm, advertising agency, complete video "PACKAGE" TERM 10 B Roll video DEFINITION 10 Background video, extra video that journalists use as they please to customize a story. TERM 21 Embargo DEFINITION 21 time/date before which a story should NOT be published...control when a story breaks. TERM 22 Symbols @ the end of a news release: DEFINITION 22 ### or -30- TERM 23 slugs DEFINITION 23 headers that appear on top left of the page when news releases continue to 2nd page put this: -MORE- TERM 24 Press flash releasing prices: DEFINITION 24 $350 for 350 words distributions to 1,000s of peopls TERM 25 using quotes in news releases: DEFINITION 25 PR people often write the quotes in news releases. Different than journalists. TERM 26 LOCALIZING news DEFINITION 26 of 174 localized...78 were published!:) of 1,174 NON- localized only 87 were published! :( TERM 27 Photographs DEFINITION 27 newspapers require this-mug/head shots -helps media keep current file photos. TERM 28 RULES OF THUMB for news releases: DEFINITION 28 1.average word length: 5 characters or less 2.sentences:17 words or less in a sentence 3.passive voice: ew-5% or less TERM 29 Improving readability requires: DEFINITION 29 AVOID PASSIVE VOICE. WRITE SIMPLY. EX- A new computer was installed. correction: Management installed a new computer. TERM 30 Using numbers: DEFINITION 30 SPELL out zero through nine -numerals used for 10 and above. TERM 31 courtesy titles: DEFINITION 31 DON'T use MR. and MRS. -do use them for DR., Senator, Gov. TERM 32 avoid these endings: DEFINITION 32 ment, ing, ance, ion, in order to and IS say: we must RECRUIT more employees NOT we must strive for the RECRUITMENT of more employees. -avoid passive voice. TERM 33 What is wrong? DEFINITION 33 When Bob, Jim, and Harry went to austin. correction: When Bob Jim and Harry went to austin. (avoid commas) TERM 34 Passive voice DEFINITION 34 Avoid using was. Correct: 40 employees demand a meeting NOT There are 40 employees demanding a meeting. TERM 35 7 common news release errors: DEFINITION 35 GSP,lack of newsworthiness,overly promotional message,lack of the "5 W's",too much info.,poorly worded quotes and complex language* TERM 46 "Dummy" DEFINITION 46 "mock up" of a pamphlet, point-of-purchase display TERM 47 Legibility DEFINITION 47 can HEADLINES be read quickly/easily *SANS SERIF FONT TERM 48 Readability DEFINITION 48 Can BODY COPY be read easily-speed and ease *SERIF font TERM 49 HALFTONES DEFINITION 49 process of changing image into a pattern of BLACK AND WHITE DOTS. TERM 50 2 types of color printing: DEFINITION 50 -FOUR COLOR (CMYK) cyan,magenta,yellow,black -spot color- using one or more colors but not four for a graphic, headline. SELECTIVE use of color and cheaper. TERM 51 Pantone colors DEFINITION 51 (spot color)- like chosing colors @ a paint store...chosing specific colors to be used. EX) Texas State: PMS 505 and Gold 130 TERM 52 Bleed DEFINITION 52 Image goes to the EDGE of the page, NO WHITE border, border is trimmed away or cut. TERM 53 2 ways to proof a publication: DEFINITION 53 Blueline: traditional way to do a final proof or edit of a publication, BEFORE it goes to the press. aka negative image. Chromalin:a facsimile of the FOUR color separation- end result using a special printing technology. Adobe InDesign:used for student newspaper TERM 54 Typography DEFINITION 54 is the art of selecting and setting type. styles and sizes need to be appropriate for the job. *Serif: Body copy, readable, take up LESS space *Sans Serif: headliners, - only used for body copy on COMPUTERS due to low resolution. Do not use ALL CAPS, center justification, reverse type for body(black background-white letters) and minimize:bold,underlining,italics. use 12 pt.font Black headlines are THE BEST,black and white=70% good, low chroma color (intensity/purity of color) TERM 55 Kerning DEFINITION 55 In typography, kerning (less commonly mortising) is the process of adjusting the spacing* between characters in a proportional font, usually to achieve a visually pleasing result. TERM 56 Legibility of headline styles (Sans serif font) DEFINITION 56 sans serif font LOWER CASE=92% TERM 57 Texas state's maroon color PM505 is what? DEFINITION 57 pantone TERM 58 sky,grass,car,car parts color is an example of: DEFINITION 58 four color printing, process TERM 59 white type on a black background (not so good) is known as: DEFINITION 59 reverse type TERM 60 asymmetric and symmetric-which one is formal/unformal DEFINITION 60 symmetric-formal asymmetric-informal: not equal, scattered