Consumer Behavior: Terms and Concepts in Decision Making and Judgment, Quizzes of Consumer Behaviour

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TERM 1 consumer decision making process DEFINITION 1 need recognition-->search for info-->eval of alternatives-- >choice -->postchoice eval TERM 2 psychological processes DEFINITION 2 motivation-->perception-->attitude formation-->integration-- >learning TERM 3 rational perceptive DEFINITION 3 consumers are rational and they carefully arrive at decisions ex. valarie considers the various features of a new dishwasher TERM 4 experiential perspective DEFINITION 4 decisions making is often influenced by the feelings associated with consumptionex. riley goes longboarding just for the fun of it TERM 5 behavioral influence perspective DEFINITION 5 decisions are responses to environmental influencesex. a product display leads karissa to buy a snack TERM 6 involvement DEFINITION 6 the degree of personal relevance that a consumer finds in pursuing value from a given act TERM 7 types of risk DEFINITION 7 financial, social, performance, physical, time TERM 8 habitual decision making DEFINITION 8 low involvement and low risk TERM 9 extended decision making DEFINITION 9 high involvement and high risk TERM 10 brand loyalty DEFINITION 10 deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior; loyalty programs provide benefits for consumers and marketers TERM 21 feature DEFINITION 21 a performance characteristics of an object TERM 22 benefit DEFINITION 22 a perceived favorable result that is derived from the presence of a particular feature; benefits add value TERM 23 hedonic criteria DEFINITION 23 emotional, symbolic, and subjective attributesex. a teenager's emotional attachment to his gaming console is a hedonic criterion TERM 24 utilitarian criteria DEFINITION 24 functional or economic aspectsex. the low cost of the gaming console is a utilitarian criterion TERM 25 bounded rationality DEFINITION 25 perfectly rational decisions are not always feasible TERM 26 affect based evaluation DEFINITION 26 evaluate products based on the overall feeling that is evoked by the alternative TERM 27 attribute based evaluation DEFINITION 27 evaluate alternatives across a set of attributes that are considered relevant to the purchase situation TERM 28 product categories DEFINITION 28 mental representations of stored knowledge about groups of products; superordinate and subordinate TERM 29 signals DEFINITION 29 a characteristic that allows a consumer to diagnose something distinctive about an alternative; include brand name, price, appearance, and retailer reputation; are used when consumers are trying to collect info about quality TERM 30 factors determining evaluative criteria used DEFINITION 30 situational influences, product knowledge, expert opinions, social influences, online sources, marketing communications TERM 31 consumer judgment DEFINITION 31 mental assessments of the presence of attributes and the benefits associated with those attributes; consumers make them about presence of features, feature levels, benefits associated with features, value associated with the benefit, how objects differ from each other TERM 32 issues affecting consumer judgments DEFINITION 32 just noticeable difference, attribute correlation, quality perceptions, brand name associations, consumer personality TERM 33 compensatory rules DEFINITION 33 allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute TERM 34 noncompensatory rules DEFINITION 34 strict guidelines are set prior to selection, and any option that does not meet the specifications is eliminated from consideration TERM 35 noncompensatory models DEFINITION 35 conjunctive rule, disjunctive rule, lexicographic rule, elimination by aspects rule (eba) TERM 46 postconsumption reactions DEFINITION 46 delight, disgust, surprise, exhilaration, anger TERM 47 delight DEFINITION 47 combo of joy and surprise; rather than expectancy/disconfirmation theory, enhancing self esteem needs may be the cause of delight; something extraordinary happens.. TERM 48 anger DEFINITION 48 outrage; results from a violation of fairness/equity theory; bad things occur~ customer don't return, spread negative WOM TERM 49 equity theory DEFINITION 49 proposes that consumers cognitively compare their own level of inputs and outcomes to theose of another in an exchange; if outcomes A/inputs A=outcomes B/inputs B then satisfaction will be positively affected TERM 50 attribution theory DEFINITION 50 focuses on explaining whya certain event has occurred; locus, control, and stability TERM 51 locus DEFINITION 51 judgments of who is responsible for an event TERM 52 control DEFINITION 52 the extent to which an outcome was controllable or not TERM 53 stability DEFINITION 53 the likelihood that an event will occur again TERM 54 cognitive dissonance DEFINITION 54 lingering doubts about a decision that has already been made; aka buyer's regret; consumer is aware that there are many attractive alternatives, decision is difficult to reverse, decision is important and involves risk, consumer has low self-confidence