Consumer Behavior Terms and Definitions, Quizzes of Consumer Behaviour

Download Consumer Behavior Terms and Definitions and more Quizzes Consumer Behaviour in PDF only on Docsity! TERM 1 Consumer Judgement DEFINITION 1 Mental assessments of the presence of attributes and the benefits associated with those attributes. TERM 2 Decision Rule DEFINITION 2 Once consumers have evaluated alternative solutions to a problem, "choice" does not mean that a particular alternative will be chosen, consumers may simply choose to delay a choice until a future date or to forgo a selection indefinitely. TERM 3 Compensatory Rule DEFINITION 3 Allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute. TERM 4 Non-compensatory Rule DEFINITION 4 Strictguidelinesare set prior to selection and any option that does not meet the specifications is eliminated from consideration. TERM 5 Durable Goods DEFINITION 5 Consumed over long periods of time. TERM 6 Non-durable Goods DEFINITION 6 Consumed quickly. TERM 7 Meaning Transference DEFINITION 7 Process through which cultural meaning is transferred to a product and onto the consumer. TERM 8 Satisfaction DEFINITION 8 A mild, positive emotional state resulting from a favorable appraisal of a consumption outcome. TERM 9 Dissatisfaction DEFINITION 9 A mild, negativeeffectivereaction resulting from an unfavorable appraisal of a consumption outcome. TERM 10 Dis-confirmation/Expectancy Theory DEFINITION 10 Proposes that consumers use expectations as a benchmark against performance perceptions are judged and this comparison is a primary basis for satisfaction or dissatisfaction. TERM 21 Characteristics of Relationship Quality; Competence DEFINITION 21 Consumer views company and service providers as knowledgeable and capable. TERM 22 Characteristics of Relationship Quality; Communication DEFINITION 22 Consumer and firm understand each other and "speak the same language." TERM 23 Characteristics of Relationship Quality; Trust DEFINITION 23 Buyer and seller can depend on each other. TERM 24 Characteristics of Relationship Quality; Equity DEFINITION 24 Both buyer and seller see equity in exchange and are able to equitably resolve conflicts. TERM 25 Characteristics of Relationship Quality; Personalization DEFINITION 25 Buyer treats the customer as an individual with unique desires and requirements. TERM 26 Characteristics of Relationship Quality; Customer Orientated DEFINITION 26 Strong relationships are more likely to develop when a firm practices a marketing orientation and this filters down to service providers and salespeople. TERM 27 Consumer Decision Process; Need Recognition DEFINITION 27 Mike realizes he needs a new laptop. Motivation TERM 28 Consumer Decision Process; Search for Information DEFINITION 28 He begins to read reports about various brands of laptops and he starts to ask friends what type he should buy. Perception TERM 29 Consumer Decision Process; Evaluation of Alternatives DEFINITION 29 Mike compares a few brands on attributes that he considers to be important. Attitude Formation TERM 30 Consumer Decision Process; Choice DEFINITION 30 He makes the decision to buy a new Dell Inspirion. Integration TERM 31 Consumer Decision Process; Post Choice Evaluation DEFINITION 31 Looking back at his choice he considers the value that he received and thinks that he made a good overall decision. Learning TERM 32 Three Levels of Problem Solving; Habitual DEFINITION 32 Low risk, low involvement - Consumers generally do not seek information at all when a problem is recognized and select a product based on habit. TERM 33 Three Levels of Problem Solving; Limited DEFINITION 33 Medium Risk, Medium Involvement - Consumers search very little for information and often reach decisions based largely on prior beliefs about products. TERM 34 Three Levels of Problem Solving; Extended DEFINITION 34 High Risk, High Involvement - Assumes consumers move diligently through various problem solvingactivitiesin search of the best information that will help reach the decision making process.