Advertising Regulations and Consumer Protection: A Comprehensive Guide, Quizzes of Banking Law and Practice

Download Advertising Regulations and Consumer Protection: A Comprehensive Guide and more Quizzes Banking Law and Practice in PDF only on Docsity! TERM 1 Spoofs DEFINITION 1 False but not deceptive TERM 2 Mis-Description DEFINITION 2 Words made up, tricky use of wordsPrimary meaning: The most common meaning but not used in mis-description, uses secondary meanings that are not commonly used. TERM 3 Mock-Ups DEFINITION 3 Tricky use of pictures, fakes-ex mashed potatoes as ice cream. Sand paper and razor, beer that used soap bubbles. TERM 4 Comparative Advertising DEFINITION 4 Explicitly comparing one brand to another. Gives audience more perfect knowledge, drives down prices, forces competitors to upgrade products.-Initially started comparing to "Brand X" then, companies started comparing to leading competitors"I'm a pc""and i'm a mac book" TERM 5 Boot-strapping DEFINITION 5 The idea of lifting your brand up by someone else's bootstraps.Example: Comparing your brand to biggest brand to help lift your reputation even though your brand is much less significant. TERM 6 Disparagement DEFINITION 6 To mad mouth a product or company. Will be sued for it, but if the statement made is true than you won't lose the case for making the statement. TERM 7 Defamation DEFINITION 7 Bad mouthing a person. Must be untrue.counts even if you don't say a name. If its made obvious who you're talking about. TERM 8 FTC Remedies DEFINITION 8 Solutions that are implemented when you run a deceptive advertisement.(remove it or maybe corrective action)Cease and desist order TERM 9 Cease & Desist Order DEFINITION 9 Tells a company to stop running an ad.The order can be written to just one product, or an entire product line.Can include subsidiaries and successors (the same people in a new company)An agency can be included if they are involved by being the primary developer of misrepresentation. TERM 10 Affirmative Disclosure DEFINITION 10 The FTC must put something in your ad, speciic wording2 typesContinuous Disclosure: Must always be put in ads.Trigger disclosure. A statement in an ad that trigggers you to put disclosures after it.Example, surgeon general warning on cigarette packs.