Understanding Attitudes, Beliefs, and Persuasion: A Comprehensive Guide, Quizzes of Communication

Download Understanding Attitudes, Beliefs, and Persuasion: A Comprehensive Guide and more Quizzes Communication in PDF only on Docsity! TERM 1 Core Beliefs DEFINITION 1 Fundamental Beliefs held for a long period of time. Some are shared with others. ( The sun rises in the east and sets in the west) and others are highly personal. (I believe that world is an unfriendly place) TERM 2 Peripheral Beliefs DEFINITION 2 Realitvitly inconsequential and less resistant beliefs aabout who is or is not an authority. ( TERM 3 Attitudes DEFINITION 3 Opinions that link an individual to a topic. Attitude predispose a person to resond to a topic in a particular way. Attitudes have three demensions. TERM 4 Cognitive Demension DEFINITION 4 What an individual knows about a certain topic. ( there are X number of hungery kids in Africa. TERM 5 Affective Dimension DEFINITION 5 What an individual feels in regard to a topic. ( I feel sad whenever I think about the hungery children) TERM 6 Behavioral Dimension DEFINITION 6 What an indivual intends to do in regard to the topic. ( I will donate money to feed hungry children) TERM 7 Internalization DEFINITION 7 Influence based on convincing an audience to accept an argument as part of their belief system TERM 8 Identification DEFINITION 8 Influence based on creating a personal and positive relationship with audience members TERM 9 Authoriative argument DEFINITION 9 depends entirely on the authority of a source. Some sources are automatically trusted. In matters of health, the surgeon genereal is a good example. Using a claim that was said by someone with authority is a good supporting information in an argument TERM 10 Motivational Argument DEFINITION 10 Speaker uses a highly emotional appeal or urges audience members to accpet a claim because doing so will satify a person desire or need. TERM 21 Plain Folks DEFINITION 21 The speaker attributes an idea to a member of the audience's own group rather than to self TERM 22 Ad Populum DEFINITION 22 The speaker appelas to popular prejudices. Relies more on fear and ethnic prejudice than on a realistic threat TERM 23 Central Route to Persuasion DEFINITION 23 The central route to persuasion involves being persuaded by the arguments or the content of the message TERM 24 Peripheral Route to Persuasion DEFINITION 24 The peripheral route to persuasion involves being persuaded in a manner that is not based on the arguments or the message content. TERM 25 Gatekeepers DEFINITION 25 A gatekeeper is defined as someone who controls access to something. TERM 26 Difference between mass communication and public communication DEFINITION 26 Public communication you are addressing the people in a group that is all in one place, mass communication is addressing a large group that is physically seperated from each other. TERM 27 Cultural Transmission DEFINITION 27 Cultural learning, also called cultural transmission, is the way a group of people or animals within a society or culture tend to learn and pass on new information. Educate TERM 28 Narcotize DEFINITION 28 Overwhelm and paralyze an audience