Marketing Campaign Challenges and Regulatory Responses, Quizzes of Banking Law and Practice

Download Marketing Campaign Challenges and Regulatory Responses and more Quizzes Banking Law and Practice in PDF only on Docsity! TERM 1 Skechers' Shape Up DEFINITION 1 Challenged by: FTCChallenge Successful: YESWhy? Claim to get you in shape w/o gym $ 40 mill fine from FTC. Consumers eligible for refund.Challenge justified: YESWhy? Falsely reported shoe benefitsChanges that could be made:- Have actors say skechers' shapers favorite shoe to wear to the gym. TERM 2 Unhate Campaign DEFINITION 2 Challenged by: White House Admin. for using political leadersChallenge Successful? NoWhy or Why not? : Never taken downChallenge justified: YES Why or Why not? : Bc they didn't ask for people permission TERM 3 Stop Sugar Coating it DEFINITION 3 Challenged by: Ga Diversity College of Public HealthChallenge successful? NoWhy or Why not?: bc ad still remain to circulateChallenge justified? : NoWhy or Why not? : Ga is 2nd most obese state in U.S.Changes that can be made: Brighter pics and not use harsh words. TERM 4 Reebok Easy Tone DEFINITION 4 Challenged by: FTC Challenge successful: YesWhy or Why not? : Deceptive; nice & tone butts, hamstrings and calves.Challenge justified? : YesWhy or Why not ? : Protect consumers from decption force businesses to justify it.Changes that can be made: - Do away w/ statsProve claims via scientific research TERM 5 Lets Get Zesty" Krafts food Campaign" DEFINITION 5 Challenged by: 1 Million MomsChallenge Successful: NoWhy or Why not? Flirtatious way to reach customersChallenged justified? YesWhy Changes that can be made: make dressing bottle focus of admore clothing less drastic progression of campaign TERM 6 Camel Campaign (Jingle group) DEFINITION 6 Challenged by: FTC ; prohibit use of Joe camel & prompt Reynolds tobacco company.challenge successful ? why : yes; change cartoon elementchallenge justified ? why : Yes, Cigarette companies should not advertise towards kids.changes that could have been made:Take away cartoon element , bc it draws kids. TERM 7 Stop Sugar Coating it 2 Stop Sugar coating it 2 DEFINITION 7 Challenged by: NAAFA ; claimed ad was shameful to kidsChallenge Successful ? why: Yes, billboards went downChallenge justified ? why: Yes, provided damaging images to kidsChanges that can be made:Less drama to ad Add colorHeavy Weight movie : " +" outlook to lose weight TERM 8 Got Budweiser? DEFINITION 8 Challenged by : Mothers Against Drunk Driving " MADD"Challenge successful ? why: Yes, but not immediately. Budweiser pulled ads 3 yrs later. Challenged justified ? Why: Yes, research bullfrog characters were easily recognized by kids age 6- 17 yrs old. Changes should be made:avoid animal useKeep characters human & easily identified by 21 + yrs old. TERM 9 Dr. Pepper : It's not for women DEFINITION 9 Challenged by: NY Inc & Natl Org for WomenChallenge Successful ? why: No, bc they are still sold in stores todayChallenge justified ? why: No, nothing was changedChanges that can be made:Add JUST ; It's not JUST for men TERM 10 Nestle Boost Campaign DEFINITION 10 Challenged by FTCChallenge Successful ? why: Yes, Nestle was forced to stop false advertisingChallenge justified ? why: Yes, the claims could not be proven through scientific data.Changes that can be made:Stop using a straw that claims it can help boost your child immune system.