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Consumer Decision-Making Regarding Energy Drinks, Summaries of Marketing

Ho Chi Minh City Open University (HCMOU)Marketing

Consumer PsychologyMarketingSociology

The factors influencing the consumer decision-making process for energy drinks. It covers demographic factors such as age and gender, as well as personal factors like preferences and habits. Additionally, it examines the impact of social influences and the role of pricing and product convenience. This information could be useful for marketing and consumer behavior researchers, as well as students studying consumer psychology or marketing.

What you will learn

What role do personal preferences play in the consumption of energy drinks?
How does age influence the decision to consume energy drinks?
How does social influence impact the decision to consume energy drinks?

Typology: Summaries

2020/2021

Uploaded on 11/19/2021

trinh-huynh-3 🇻🇳

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4 documents

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Download Consumer Decision-Making Regarding Energy Drinks and more Summaries Marketing in PDF only on Docsity! Cau hoi dinh danh «= Tudi: ¢ Dudi 16 ¢ 16-25 ¢ 26-35 « Trén35 ¢ Gidéi tinh: ¢ Nam - Ni ¢ Nghé nghiép: ¢ Hoc sinh, Sinh vién ¢ Nhan vién van phong ¢ Céng nhaén ¢ Khac ¢ Thu nhap: ¢ Dui 3 triéu ¢ Tw3-7triéu © TW7-15triéu e = Trén 15 triéu Cau hoi dinh tinh Thang do likert Cac yéu té anh huéng dén y dinh tiéu ding sita b6 sung nang lugng Anh hwéng ciia x4 hdi: * Cac phwong tién truyén thong anh hudng dén quyét dinh tiéu ding sita b6 sung nang lwong cua ban. « D6ng nghiép cua ban cé anh huéng dén quyét dinh tiéu ding sita b6 sung nang lugng ctia ban. « Gia dinh va ban bé co anh huéng dén quyét dinh tiéu ding sita b6 sung nang lugng ctia ban. * Sita b6 sung nang long dang 1a xu huéng mdi néi . Yéu t6 ca nhan: _Ban yéu thich cac san phaém c6 huong vi ca phé. _Ban thudng str dung sita/ca phé dé bé sung nang lu¢ng phuc vu cho cong viéc va hoc tap. _Ban thu@ng xuyén st? dung sifa thay cho cac bita phu _Ban thu@ng dig cdc san phdm sita bé sung nang lu¢ng trong cac hoat dong thé thao. _Ban thay viéc ding sita dé b6 sung nang lwong tot hon rat nhiéu so véi cac loai nuéc tang luc thong thwong. Gia ca: * Gia ca cua san pham sita c6 anh huéng dén y dinh tiéu ding cia ban ¢ Ban cam thay gia thanh ctia céc san pham sita b6 sung nang long thudng hop ly + Ban tin rang san pham sita b6 sung nang luong co gid cao sé mang lai chat lugng tuong tng. NHAN THUC TINH DE SU DUNG : * Ban thich stv dung san pham sita b6 sung nang long co bao bi tién dung. * Ban thich st dung cdc san pham stra b6 sung nang luong dé bao quan * Caéc san pham sita b6é sung nang luong rat dé u6ng. * Banco thé st? dung sia b6 sung nang luong moi lic Y dinh tiéu ding sita bé sung nang long © TOi sé stv dung (hodac tiép tuc str dung) sita thwdng xuyén hon néu e biét do 1a sita b6 sung nang luong © TGi sé stv dung (hoac tiép tuc str dung) sita b6 sung nang luong néu dé dang tim thay khi cé nhu cau © Tdi sé stv dung (hodc tiép tuc str dung) sita b6 sung nang luwong mac du gia cao hon so vdi sita thudng © TGi sé gidi thiéu cho ban bé/ngwoi than/d6ng nghiép str dung sita b6 sung nang lwong . © TOi sé stv dung (hodac tiép tuc str dung) sita b6 sung nang lvong vi Idi ich sttc khoe va nang lwong no mang lai

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