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Political Ads and Campaign Finance: A Scholarly Analysis, Quizzes of Communication

Various aspects of political ads and campaign finance, debunking common myths and providing insights into the role of negativity in political campaigns. It also discusses the impact of scholarly research on our understanding of campaign ads and the influence they have on voters. The document also touches upon the use of the internet in political campaigns and the role of blogs in shaping political discourse.

Typology: Quizzes

2010/2011

Uploaded on 12/13/2011

mondon13
mondon13 🇺🇸

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Download Political Ads and Campaign Finance: A Scholarly Analysis and more Quizzes Communication in PDF only on Docsity! TERM 1 True DEFINITION 1 In surveys taken in the 1980s, a majority of voters believe that political ads are generally untruthful TERM 2 False DEFINITION 2 As a long-term trend, campaign ads are getting less policy oriented. TERM 3 False DEFINITION 3 Negative ads are more likely to mention candidates' personal qualities than their policy stances TERM 4 False DEFINITION 4 Negativity in political campaigns is a recent phenomenon TERM 5 Supreme court cases regarding campaign finance have established DEFINITION 5 all of the above: o an open system where corporations & labor unions can spend unlimited amounts of money o Strict limits for individual donations to federal campaigns o A system of voluntary matching funds available to presidential candidates o No limits on the amount of party spending to run issue advocacy ads on radio, internet, robo-calls and direct mail TERM 6 False DEFINITION 6 Scholarly research demonstrates that presidential campaign ads directly influence many voters' election choices TERM 7 True DEFINITION 7 Most voters are unaware of any influence campaign ads have on them TERM 8 False DEFINITION 8 In presidential primary elections, the candidate with the highest spending wins TERM 9 All of the above DEFINITION 9 Which of the following is a characteristic of a scholarly article:Article titles with colonsCitations with a list of referencesMay have figures or tablesOften has multiple authors who have academic affiliations TERM 10 True DEFINITION 10 Priming can influence voters choice b/w candidates by elevating particular standards of evaluation TERM 21 True DEFINITION 21 Moveon.org is an interest group founded in 1998 with the purpose of convincing the House of Representatives not to impeach President Clinton TERM 22 False DEFINITION 22 Kerbel presents data noting that Moveon.org generated far more campaign donations (in smaller amounts) in 2006 versus other years TERM 23 True DEFINITION 23 Kerbel says that most long-shot candidates receiving online money were able to finish within 4 points of their opponents TERM 24 True DEFINITION 24 Kerbel notes that as Internet fund-raising, long-shot Democrats were more thoroughly web-oriented than Democrats running in favorable districts TERM 25 False DEFINITION 25 In 2006, most of the netroots candidates contributions came from within their districts TERM 26 True DEFINITION 26 What Kerbel terms a "hybrid campaign" could simply be a candidate using online fundraising TERM 27 True DEFINITION 27 If an orgnanization's endorsement win/loss record improves, that means that the organization's efforts are becoming more effective over time TERM 28 True DEFINITION 28 For progressives, the Internet provides a means to challenge political narratives heard in the mainstream media TERM 29 True DEFINITION 29 Kerbel notes that progressive bloggers are frustrated by Democratic party politicians who fail to talk about politics from the gut TERM 30 Sometimes develop emotional ties to one another DEFINITION 30 People participating in blogs: TERM 31 Negative DEFINITION 31 According to Kerbel, television coverage of politics has TERM 32 Kerbel notes 2 types of social capital DEFINITION 32 "bonding" with like-minded versus "bridging" across groups TERM 33 False DEFINITION 33 Kerbel notes that the community building ethic of the blog Daily Kos is "about reaching out to conservatives" TERM 34 True DEFINITION 34 When founding the Daily Kos, Markos Moulitsas says he built a community by immediately shut the door on Republican commentators TERM 35 True DEFINITION 35 According to Kerbel, even in the Obama campaign netroots activities have not succeeded in upending the Democratic Party power structure. TERM 46 False DEFINITION 46 The 10 most popular news sites all develop their own content TERM 47 All of the above: DEFINITION 47 According to West's book, commercials influence: How voters learn about the candidates What voters identify as priorities Voters standards of assessment Voters attributions of blame TERM 48 All of the above DEFINITION 48 Which of the following models how voters choose for whom to vote? Evaluating issued-oriented material the classic model, the right way you should pick for who you vote Party responsibility Retrospective evaluation Personal qualities TERM 49 True DEFINITION 49 Distortions to fairly contested elections may stem from resource inequalities during the campaign. TERM 50 True DEFINITION 50 Government agencies (such as the FEC and FCC) cannot regulate campaign appeals including ads, because of political speech is constitutionally protected. TERM 51 False DEFINITION 51 The risks of substantive manipulation are equal regardless of the visibility of the political campaign (i.e., presidential versus state-level) TERM 52 Broadcast and newspaper media outlets DEFINITION 52 Typically cover the same news stories because all reporters use the same news values TERM 53 True DEFINITION 53 Horserace coverage dominates election news coverage TERM 54 True DEFINITION 54 According to Gainous and Wagner, the Internet captures all the elements of previous communication mediums TERM 55 True DEFINITION 55 Gainous and Wagner assert the Internet connects people to each other and binds them with no concern for geography, distance or traditional political cleavages. TERM 56 True DEFINITION 56 Internet technology may facilitate a continuous referenda, avoiding Edmund Burkes conception of representatives as trustees TERM 57 True DEFINITION 57 Gainous and Wagner argue that the Internet is stimulating foundational changes in the operation of politics in the United States. TERM 58 Supreme Court DEFINITION 58 Who has the final responsibility for saying a law is constitutional or not TERM 59 Republicans DEFINITION 59 Which of the parties is more conservative than the other at the national level TERM 60 All are elements of the digital divide DEFINITION 60 All of the following are elements of the digital divide, EXCEPT Programming in HTML or Unix o Access to the Internet o Quality of equipment and connection o Technological skills TERM 71 Do you ever write emails DEFINITION 71 All of the following variables are included in Gainous Wagners Social Networking Index, Except: TERM 72 False DEFINITION 72 For Gainous and Wagner, political participation is synonymous with voting TERM 73 True DEFINITION 73 Unlike television, or even newspapers, the content of ones information on the Internet is entirely at the discretion of the user. TERM 74 True DEFINITION 74 ]According to public opinion researcher John Zaller, opinions expressed in polls reflect a persons considerations, which are fragments of attitudes towards a topic. TERM 75 True DEFINITION 75 The stream of information presented by traditional journalists is largely two-sided by design TERM 76 False DEFINITION 76 Two-sided information flow that has relative equal intensity from both sides should lead to a less polarized public. TERM 77 False DEFINITION 77 People inherently try to increase conflict by seeking out information inconsistent with their existing worldview, because holding conflicting views is comfortable for individuals suggest theories of cognitive dissonance. TERM 78 True DEFINITION 78 Research has found that discussion on the Internet is primarily comprised on interactions with like-minded people TERM 79 True DEFINITION 79 Issue specialization may lead to fragmentation of public opinion, which exists when public exposure to any given topic is not widespread TERM 80 True DEFINITION 80 The Internet as a source of information is disrupting two-sided information flow at the individual level, resulting in two one-sided flows wherein many are not being exposed to two-sided information TERM 81 True DEFINITION 81 In Table 6.1 Gainous and Wagner measure the factors that influence the dependent variable Internet TERM 82 None of them DEFINITION 82 In the Pew survey Gainous and Wanger use, those respondents preferring sites that dont have a point of view were more likely to get news from TERM 83 True DEFINITION 83 Candidates are using the Internet to bypass traditional campaign methods to reach voters as well as to raise campaign funds. TERM 84 True DEFINITION 84 According to Gainous and Wagner, the candidate who raises and spends the most money is more likely to win. TERM 85 Money spent in a campaign determines the outcome DEFINITION 85 Which of the following statements about money in a campaign is FALSE? TERM 96 True DEFINITION 96 The growth of television reduced the importance of party labels, at least in highly visible campaigns TERM 97 True DEFINITION 97 Television is still the dominant form of communication in politics and news, but the Internet may challenge the traditional model of how politics is conducted TERM 98 False DEFINITION 98 There is no measureable difference in Internet use by educational level TERM 99 True DEFINITION 99 In surveys taken in the 1980s, a majority of voters believe that political ads are generally untruthful TERM 100 False DEFINITION 100 As a long term trend, campaign ads are getting less policy oriented. TERM 101 False DEFINITION 101 Negative ads are more likely to mention candidates personal qualities than their policy stances TERM 102 False DEFINITION 102 Negativity in political campaigns is a recent phenomenon TERM 103 All of the above DEFINITION 103 Supreme court cases regarding campaign finance have established:o an open system where corporations & labor unions can spend unlimited amounts of money o Strict limits for individual donations to federal campaigns o A system of voluntary matching funds available to presidential candidates o No limits on the amount of party spending to run issue advocacy ads on radio, internet, robo-calls and direct mail TERM 104 False DEFINITION 104 Scholarly research demonstrates that presidential campaign ads directly influence many voters election choices TERM 105 True DEFINITION 105 Most voters are unaware of any influence campaign ads have on them TERM 106 False DEFINITION 106 In presidential primary elections, the candidate with the highest ad spending wins TERM 107 False DEFINITION 107 Voters typically correctly identify those candidates running more negative campaigns TERM 108 All of the above DEFINITION 108 Which of the following is a characteristic of a scholarly article? Article titles with colons Citations with a list of references May have figures or tables Often has multiple authors who have academic affiliations TERM 109 True DEFINITION 109 Priming can influence voters choices b/w candidates by elevating particular standards of evaluation TERM 110 True DEFINITION 110 Candidates try to lessen the salience of problem areas by defusing these topics
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