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Consumer Behavior Terms and Definitions, Quizzes of Interior Design

Definitions for various terms and concepts related to consumer behavior, including mental and physical activities, problem solver, durables, marketplace exchange, wants, belonging/love needs, innate and psychogenic needs, recreation value, utilitarian value, marketer, mood, emotional selling, involvement, tension, approach, avoidance, observation, sense of roots, value, and likert scale.

Typology: Quizzes

2010/2011

Uploaded on 05/02/2011

mandacupcake
mandacupcake 🇺🇸

3 documents

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Download Consumer Behavior Terms and Definitions and more Quizzes Interior Design in PDF only on Docsity! TERM 1 two types of activities occuring in consumer behavior DEFINITION 1 mental and physical TERM 2 problem solver DEFINITION 2 a person looking for a marketplace solution to everyday living TERM 3 durables DEFINITION 3 items such as clothing and linens TERM 4 marketplace exchange DEFINITION 4 buying a product or service, donating blood, or spending time volunteering TERM 5 want DEFINITION 5 desire for a specific object TERM 6 belonging/love needs DEFINITION 6 third level on maslows heirarchy TERM 7 innate DEFINITION 7 needs that we are born with TERM 8 psychogenic DEFINITION 8 needs that stem from cognitive processes TERM 9 recreation value DEFINITION 9 consuming something just for the fun of it TERM 10 utilitarian value DEFINITION 10 tube sock - you can use it
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