final exam chapters 9-15 | MKT 4413 - Consumer Behavior, Quizzes of Consumer Behaviour

Download final exam chapters 9-15 | MKT 4413 - Consumer Behavior and more Quizzes Consumer Behaviour in PDF only on Docsity! TERM 1 generation DEFINITION 1 a group of people who have experience a common social, political, historical, and economic environment TERM 2 pre depression generation DEFINITION 2 over 81, 12 million americans born before 1930, lived through depression, wwII and witnessed radical social, economic and technological change, can be sub segmented based on physical and mental health TERM 3 depression generation DEFINITION 3 between 66-81. 28 million americans. matured during the prosperous years of 50s and 60s. invented rock and roll, and grew up with music. many in great health and are active TERM 4 baby boomers DEFINITION 4 between 47-66. 80 million americans, the biggest generation, influenced by the kennedy assassination and vietnam war. considered yuppies. TERM 5 generation x DEFINITION 5 35-46, small in size, 45 million, first to be raised mainly in dual career hh. about 40 percent in single. delayed marriage, first to move back with parents TERM 6 generation y DEFINITION 6 17-34. 71 million americans. also called echo boom, twentysomethings and teens, teens get bored easy TERM 7 millenials DEFINITION 7 under 17, est 71 million by 2010, skippies, and kids growing older younger. TERM 8 family households DEFINITION 8 traditionally viewed as at least two people who are realted by blood or marriage and who occupy a housing unit. TERM 9 non family households DEFINITION 9 made up of people who live alone or with others to whom they are not related 30 percent of all households TERM 10 nuclear family DEFINITION 10 a nuclear family consist of a mother a father and a set of siblings, TERM 21 limited DEFINITION 21 medium risk, medium involvement- consumers search very little for info and often reach decisions based largely on prior beliefs about products and their attributes TERM 22 extended DEFINITION 22 high risk and high involvement- assumes consumers moves diligently through various problem solving activities in search of the best info TERM 23 evaluative criteria DEFINITION 23 the individual attributes or elements of a product of decision that are used in making a decision TERM 24 awareness set DEFINITION 24 set of alternatives of whcih a consumer is aware TERM 25 consideration set DEFINITION 25 alternatives that are considered acceptable for further consideration TERM 26 inert set DEFINITION 26 alternatives in the awareness set about which consumers are indifferent or do not hole strong feelings TERM 27 inept set DEFINITION 27 alternatives in the awareness set that are deemed to be unacceptable for further consideration TERM 28 factors influencing external search DEFINITION 28 ease of obtaining info, objectivity of the source, trustworthiness of the source, how timely the info can be obtained TERM 29 knowledge DEFINITION 29 the fact or condition of knowing something with familiarity gained through experience or association TERM 30 determinant criteria DEFINITION 30 the evaluative criteria that are relate to the actual choice that is made TERM 31 decision rule DEFINITION 31 once consumers have evaluated alternative solutions to a problem, choice does not mean that a particular alternative will be chosen TERM 32 compensatory rule DEFINITION 32 allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute TERM 33 non compensatory rules DEFINITION 33 strict guidelines are set prior to selection and any opinion that does not meet the specifications is eliminated from consideration TERM 34 satisfaction DEFINITION 34 a mild positive emotional state resulting from a favorable appraisal of a consumption outcome TERM 35 dissatisfaction DEFINITION 35 a mild negative affective reaction resulting from an unfavorable appraisal of a consumption outcome