Download Broadcasting Terms: Definitions for Radio and Television and more Quizzes Humanities in PDF only on Docsity! TERM 1 Announcer Continuity DEFINITION 1 A radio script that is read live. TERM 2 Production Script DEFINITION 2 A radio script that is prerecorded. TERM 3 Public Service Announcements DEFINITION 3 Persuasive messages carried without charge by radio and television outlets on behalf of non-profit or social cause organizations. Stations use them to fulfill their federal licensing requirements that those outlets serve the public interest. TERM 4 Controlled vs. Uncontrolled Media DEFINITION 4 Controlled is when advertisers pay for the right to choose the time, placement, and form of the message. In uncontrolled, the media outlet makes these decisions. TERM 5 4 parts to a PSA Package DEFINITION 5 A cover letter- Like a one page sales letter. Show why it's relevant to audience. A list of enclosed materials Scripts of recorded messages and/or announcer continuity Recorded messages in a variety of versions and lengths- Give several options TERM 6 9 Rules of Broadcast Writing DEFINITION 6 1. Short sentences, 20 words or less 2. One major idea per sentence 3. Make it sound conversational 4. Attribution of paraphrased quotes and titles go at start 5. No be verbs. SVO style 6. Active voice 7. Use present tense 8. Write it like you say it (ex. MADD and FBI) don't use jargon 9. write 1-9, figures 2-3 digits, combos for anything more TERM 7 Actuality DEFINITION 7 A recorded quotation. A.K.A soundbite TERM 8 Chyron DEFINITION 8 Words shown on a screen. A.K.A. super. / means line break TERM 9 Dolly DEFINITION 9 To physically move the camera rather than zooming, panning or tilting from a fixed location. TERM 10 Fade DEFINITION 10 Gradual decrease of volume in radio, or gradual darkening in t.v. TERM 21 Cut DEFINITION 21 Changing from one scene to another with no transition. TERM 22 Jump Cut DEFINITION 22 A jump cut is a cut in film editing in which two sequential shots of the same subject are taken from camera positions that vary only slightly. TERM 23 Cutaway DEFINITION 23 Interruption of a continuously filmed action by inserting a view of something else TERM 24 Axis DEFINITION 24 The direction of action within a sequence. (e.g. tow people in a shot, the axis is between them.) TERM 25 Hit and Run DEFINITION 25 Type of writing in visual storytelling that involves the relationship between pictures and words. Pictures and words are connected during an ES in a sequence but then don't have to be connected as strongly for the rest of the sequence. But when the scene changes they should reconnect. TERM 26 Visual Storytelling Tips 1-8 DEFINITION 26 1. Before you do anything, determine the desired outcome. 2. Write the script first. 3. Think of a shot as sentence. ES should set scene. 4. Vary the angle, length and width of shots in a sequence. 5. Don't cross the axis. It reverses the flow of action. 6. Use hit and run style 7. Match the action and setting of one shot with the enxt to achieve a multi-camera look. 8. Avoid jump cuts. TERM 27 Visual Storytelling Tips 9-15 DEFINITION 27 9. Use cutaways. 10. Empty frames look more natural than having pop up. 11. Action should come toward the camera. 12. Avoid unnecessary camera movements and zooms. 13. Go easy on special effects 14. Use proper lighting 15. Break the rules if it makes sense in the context.
