Ethics in Marketing: Understanding Ethical Codes, Defamation, and Privacy, Quizzes of Humanities

Download Ethics in Marketing: Understanding Ethical Codes, Defamation, and Privacy and more Quizzes Humanities in PDF only on Docsity! TERM 1 Ethics DEFINITION 1 Beliefs about what's right and wrong that guide the way we act. TERM 2 Levels of Ethical Codes DEFINITION 2 1. International- Cauz business principles 2. Socio-cultural- Ten comandments 3. Professional- PRSA, AAF, DMA, American Marketing Association, 4. Organizational- For each company 5. Personal TERM 3 commercial speech DEFINITION 3 in pursuit of financial goal TERM 4 political DEFINITION 4 opinions or comments on social issues TERM 5 libel DEFINITION 5 injury to reputation TERM 6 slander DEFINITION 6 spoken defamation TERM 7 defamation DEFINITION 7 false or unjustified injury of the good reputation of another TERM 8 puffery DEFINITION 8 advertising that praises the item w. subjective opinions vaguely stating to specific facts TERM 9 deception DEFINITION 9 use of false or misleading statements TERM 10 5 things that must be proven in libel DEFINITION 10 1publication 2defamation 3 identification 4 negligence 5 damage TERM 21 taste and decency DEFINITION 21 should avoid anything that are offensive to good taste or public decency TERM 22 advocacy DEFINITION 22 serve the public interest by acting as responsive advocates by what you represents. TERM 23 honesty DEFINITION 23 adhering to the highest standars of accuracy TERM 24 expertise DEFINITION 24 acquire and use specialized kowledge responsibly. TERM 25 independence DEFINITION 25 provide objective coundel to those we represent. being accountable for your actions TERM 26 loyalty DEFINITION 26 faithful to what you represent while serving the public interest TERM 27 fairness DEFINITION 27 dealing farily with everyoine involved with. respecting all opinions and the right to free expression. TERM 28 2 FTC Standards DEFINITION 28 judges according to reasonable consumer standards - high probabilty it will mislead the consumer -material injury TERM 29 intellectual property DEFINITION 29 works of authorship that are tangeible forms of expression TERM 30 trademark law DEFINITION 30 officially registered w. fed gov dont use others trademark material TERM 31 missapropriation DEFINITION 31 use of celebrity look alikes and falls under privacy. not for commercial use withotu persmission TERM 32 4 parts to a job request letter DEFINITION 32 1. tell why your writing 2. tell why you want to work there 3. describe your specific accomplishments 4. show initiative. ask for interview