CMN 2040 Final Exam Review Sheet: Key Concepts and Analysis for Visual Images - Prof. Mari, Study notes of Communication

Download CMN 2040 Final Exam Review Sheet: Key Concepts and Analysis for Visual Images - Prof. Mari and more Study notes Communication in PDF only on Docsity! FINAL EXAM REVIEW SHEET CMN 2040 Note: This list is NOT comprehensive and does not replace doing the assigned readings and attending class lectures. In order to have a complete study guide, please add this review sheet to review sheets 1 which is also posted on WebCT. Concepts to know and understand NOT memorize : What makes visual images powerful The meaning of McLuhan’s phrase: “The medium is the message.” - How we get a message fundamentally alters the message (Nixon/Kennedy debates) Aspects of analysis for visual images What is criticism? An exercise in intelligent, responsive, and responsible judgement (good/bad) Ethical use of emotion Guidelines for evaluating arguments Types of evidence 1. Reports or descriptions (testimony) 2. Statistics: things that have been systematically collected and ordered 3. Artifacts or physical evidence Criterion for evaluating evidence Importance of accuracy of citation How to evaluate statistical evidence Characterizing proposals Constructing a case - State resolution/counter resolution - Discuss each stock issue, citing sources from your issues brief - Provide a conclusion, summary Stock issues: Ill, blame, cure, cost/benefit Burden of proof: WHY change Burden of rejoinder: reasonably respond Things that mark capable presenters Presentation strategies - Knowledge of the subject