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Understanding Behavior & Media Influence: Socialization Agents & Locus Control, Quizzes of Communication

Auburn University (AU)Communication

Various agents of socialization, including mass media, family, community, church, school, and social groups. Additionally, it introduces the concept of locus of control, which refers to the perceived independence or dependence on external factors in controlling one's life. Other topics include cultivation analysis, reception theory, epistemological indeterminacy, and appreciative awareness.

Typology: Quizzes

2010/2011

Uploaded on 12/02/2011

dkosmala 🇺🇸

7 documents

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Partial preview of the text

Download Understanding Behavior & Media Influence: Socialization Agents & Locus Control and more Quizzes Communication in PDF only on Docsity! TERM 1 Agencies of Socialization DEFINITION 1 The way individuals adopt values and behaviors of a group Mass media Family Community Church School Social Groups TERM 2 Locus of Control DEFINITION 2 Perceived independenceHow much control do you have of your own life?Internal - expertiseExternal - power - threat/promise"God's plan" TERM 3 Cultivation Analysis DEFINITION 3 Heavy TV viewing cultivates views of reality consistent with that show. TERM 4 Reception Theory DEFINITION 4 Everyone has the opportunity to reject the value being presented. TERM 5 Epistemological Indeterminancy DEFINITION 5 We can't determine what we should know because there is too much to know.Why can't we determine what to know? There is definitely too much to know, but we can let our passions drive us to determine what we should or want to know.

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