Marketing Terms and Concepts: A Comprehensive Glossary, Quizzes of Consumer Behaviour

Download Marketing Terms and Concepts: A Comprehensive Glossary and more Quizzes Consumer Behaviour in PDF only on Docsity! TERM 1 ABC Approach DEFINITION 1 approach that suggest that attitudes encompass one's affect, behavior, and cognition (or ''beliefs'') toward an object TERM 2 ATO Model DEFINITION 2 attitude model that considers three key elements including beliefs consumers have about salient attributes, the strength of the belief that an object possesses the attribute, and evaluation of the particular attribute TERM 3 Compensatory Model DEFINITION 3 attitudinal model wherein low ratings for one attribute are compensated for by higher ratings on another TERM 4 Persuasion DEFINITION 4 attempt to change attitudesq TERM 5 Social Judgment Theory DEFINITION 5 theory that proposes that consumers compare incoming information to their existing attitudes about a particular object or issue and that attitude change depends upon how consistent the information is with the initial attitude TERM 6 Acculturation DEFINITION 6 process by which consumers come to learn a culture other than their natural, native culture TERM 7 BRIC Countries DEFINITION 7 acronym that refers to the collective economies of brazil, Russia, India, and China TERM 8 Core Societal Values (CSV) DEFINITION 8 commonly agreed upon consensus about the most referable ways of living within a society TERM 9 Guanxi DEFINITION 9 Chinese term for a way of doing business in which parties must first invest time and resources in getting to know one another and becoming comfortable with one another before consummating any important deal TERM 10 Quartet of Institutions DEFINITION 10 four gourps responsible for communicating the CSV through both formal and informal processes from one generation to another; Family, school, church, and media TERM 21 Advertiming DEFINITION 21 ad buys that include a schedule that runs the advertisement primarily at times when customers will be most receptive to the message TERM 22 Atmospherics DEFINITION 22 emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise a physical environment TERM 23 Circadian Cycle DEFINITION 23 rhythm (level of energy) of the human body that varies with the time of day TERM 24 Congruity DEFINITION 24 how consistent the elements of an environment are with one another TERM 25 Fit DEFINITION 25 how appropriate the elements of a given environment are TERM 26 Retail Personality DEFINITION 26 way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities TERM 27 Source Attractiveness DEFINITION 27 the degree to which a source's physical appearance matches a prototype fr beauty and elicits a favorable or desirous response TERM 28 Time Pressure DEFINITION 28 urgency to act based on some real or self-imposed deadline TERM 29 Brand Inertia DEFINITION 29 what occurs when a consumer simply buys a product repeatedly without any real attachment TERM 30 Brand Loyalty DEFINITION 30 deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior TERM 31 Habitual Decision Making DEFINITION 31 consumers generally do not seek information at all when a problem is recognized and select a product based on habit TERM 32 Inept Set DEFINITION 32 alternatives in the awareness set that are deemed to be unacceptable for further consideration TERM 33 Inert Set DEFINITION 33 alternative in the awareness set about which consumers are indifferent or no not hold strong feelings TERM 34 Internal Search DEFINITION 34 retrieval of knowledge stored in memory about products, services, and experiences TERM 35 Perceived Risk DEFINITION 35 perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take